3 Tips to Engage Your Podcast Audience
Increase your downloads and grow your listener base
“No one’s listening!”
Do you feel like that some days?
It can happen. Maybe an episode didn’t hit it off with your audience, or perhaps something else happened in the world that took their attention away.
Here are three things to think about when you notice a dip in downloads or when you’re looking to grow your audience:
What is the Focus of Your Content?
Is your content consistent?
It’s not just about publishing the same day and time each week (though that does have an impact!) but creating content consistent with your brand, message, and content pillars.
Consistent content will have your audience coming back for more. Your audience is listening to your podcast to gain knowledge on a particular topic or be entertained.
Creating content that doesn’t have a central focus will confuse or turn an audience off.
How to do it: Develop a consistent content strategy focused around 3–5 content pillars that feed up your business’s primary focus. Create content with those pillars in mind.
