4 Things to Consider When Pitching to be a Podcast Guest
Don’t waste the podcast host’s time or energy
As fast as the podcast industry grew, so did podcast pitching. There are now companies dedicated to pitching guests to podcasts, and PR companies are finding podcasts are a great way to promote their clients and their projects.
There are podcasts for all topics and niches, and many people find guesting on podcasts helps them obtain clients, get more sales, and raise their brand awareness. It’s a lucrative (and free!) opportunity that sometimes comes with the mentality of throwing spaghetti at the wall and hoping it sticks.
In this case, the “spaghetti” is pitches, and the wall is, well, every podcast out there. Guest often pitch to any podcast they come across, regardless of topic, niche, or even target audience. As a business owner, I can understand (maybe?). You want to get your name out there and try to get on as many podcasts as you can. At the same time, however, a good business owner or professional would know their target audience and seek out podcasts that reach them.
As a podcast host, it frustrates me when someone submits a request or form pitches themselves without taking note of my target audience, topic, or typical guest. It’s not only a waste of their time but a waste of my time as I…
