Naming Your Podcast with Clarity and Purpose
4 Lessons from a Practical Podcasting Example
One of the first big hurdles new podcasters have to overcome is naming their podcast. We have seen it time and time again with our podcasting clients. They go back and forth on the name of their podcast. They are unsure what name to use and are often terrified of being locked into a name they may want to change in the future. Our big advice to our clients: Choose a name with clarity and purpose.
Lesson 1: Clarity and Purpose
So you are probably asking yourself, “What exactly does it mean to name your podcast with clarity and purpose?” Clarity directly relates to your purpose. Is it clear to your listeners what the purpose of your podcast is from your title? Do they know why they should be listening to you?
According to a survey done by The Podcast Host, 40% of listeners find their podcast by searching key terms within the podcasting directory. This means that people are typing in terms such as: marketing, branding, true crime, divorce, travel, etc. A simple SEO search on your topic can help you searchable find key terms on your…
