Why Choosing a Podcast Niche is Important
Earn your listeners’ trust and build an authentic audience
Deciding to launch a podcast is an exciting time. Ideas pour out of you, and you’re ready to record everything that comes to mind.
If you’re like other podcasters, you want to generate a ton of downloads, grow a raving fan base, and make a steady income. Most people think that they need to appeal to a large, diverse audience to do so. It kind of makes sense, doesn’t it? Talk a bit of everything, and you’ll have a big audience.
But what if I told you that being too broad trying to appeal to everyone could harm your podcast rather than help it?
Why it’s important:
Niche is one of those buzzy words that everyone in business talks about daily.
Want to start a blog? Choose your niche.
Want to grow your social media following? Choose a niche.
Some people are fed up with hearing (and fighting over the pronunciation of) the word, but no matter what way you say it or what industry you’re in, a niche is one of the most important things to consider in content marketing and creation.
Here’s why:
