The Importance of UI and UX Design
Let’s talk about what is UI/UX design? UX and UI are often used together in conversations, yet they are not the same. As the name suggests, User Interface and User Experience focus on the entire lifecycle of an application’s interaction with the user.
Think of any web or mobile application that you’ve been using today. You might have noticed two elements:
- User Interface (UI): This defines what you touch, click, speak to, etc., in the application.
- User Experience (UX): How you felt about your interaction with the application, how soon you found what you needed, how easy it was to find what you were looking for, etc.
The primary goal of any business is to increase their sales and growth. Poor UI/UX design is one of the top reasons users stop engaging with a website or app. It is one of the most crucial aspects of a business, potentially making or breaking your brand, as they prefer to use an application that looks appealing and provides a positive experience when used.
What is UX Design?
The effectiveness of an internet app or website depends on one key factor - the user…
