Newsletters Are No Longer Important. They Are Vital.

David Hieatt explains why the email newsletter is the lifeblood of a business — and how to build a community not a list.

The Do Book Company
Feb 8 · 5 min read
© Andrew Paynter

“If you ask me, would I want a mailing list with 1,000 people on it or 100,000 followers on Twitter? I’d take the 1,000 emails all day long, because the business you get from 1,000 emails will be much more than you get from 100,000 people on Twitter or Instagram”.


How to Respect people’s time? Be excellent.


Build a Community Not a List


Unsubscribes Are Good


Grow Engagement, Not Size


Everyone Starts From Zero




Do Book Company

Publishing books to encourage and inspire

The Do Book Company

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Books that inspire action

Do Book Company

Publishing books to encourage and inspire