Pad-Storming.

Do Contribute | Creativity

Do Lectures
Jul 26, 2017 · 2 min read
Photo by Dmitri Popov

‘Pad-storming’ is a technique I developed to help come up with ideas.

First fill in a page with lots of rectangles.

Then fill in each rectangle with as many ideas as you can.

Then simply connect two different rectangles on your pad at random.

Before mashing them up to create something new.

So Hairpin Bens + Dunlop Tyres stick to road =

It’s like an idea cut and shunt.

Random and unexpected.

Interesting copy and visual juxtapositions arrive.

I’ve always loved verbal brainstorming.

Getting to that unexpected magic solution, when your sentence is finished by someone else’s.

It always leads to surprising ideas you could never have got to on your own.

Pad-storming is a great way of doing something similar.

Especially it you are on your own.

Or as another way of coming up with fresh ideas with your team.


Creativity

Mike Nicholson

Bringing almost 20 years of experience from the world of digital, design and advertising. Mike likes helping ideas fly, SCA mentoring & green jumpers.

Sign up to our weekly Do Lectures newsletter here. It’s free.

Do Contribute

12 contributors from around the world, all from different disciplines, sharing knowledge and advice with the Do Lectures community.

Do Lectures

Written by

The Encouragement Network | thedolectures.com

Do Contribute

12 contributors from around the world, all from different disciplines, sharing knowledge and advice with the Do Lectures community.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade