Marketing Magic

100% Email Open Rates — Guaranteed!

You can’t spell Marketing without Mark

Mark Suroviec, M.Ed.
Doctor Funny
Published in
4 min readApr 28, 2023

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What’s the secret to marketing wizardry?— Photo by Amina Filkins: Pexels

Expert branding professionals like Kristina God or Smillew Rahcuef will tell you that only 21.5% of marketing emails get opened. What if I told you I developed a fool-resistant method to guarantee 100% of your emails are seen by customers?

Here’s the trick

Step 1: Write the first line of the email’s body text.

Step 2: Cut a third of the sentence off at the most awkward place possible.

Step 3: Paste the text into the subject header.

The process is so simple it makes an Easy Bake Oven look like Quantum Physics. How do we expertly communicate this Steven Hawking-like wisdom nugget with our marketing content? Try these ten email templates below:

Example 1:

Subject: I have Hepatitis

Immunization appointment for next Tuesday. Mom, are you as excited about the all-inclusive vacation to sunny Honduras as I am? I can’t believe how inexpensive my travel vaccines were at Dr. Shem’s World Travel Med Clinic R Us. ¹

Example 2:

Subject: I hope you die —

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Mark Suroviec, M.Ed.
Doctor Funny

Ambassador of Fun | Top Writer in Satire | Sucks at Twitter @workplaysol | Game-Maker-Upper | Owner, WorkPlay Solutions.