MARCH MADNESS

Ken Bruce Has Gone Completely Mad!

Nostalgic 90s network television ads at their finest

Nichola Scurry
Doctor Funny
Published in
2 min readMar 3, 2024

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A man with a moustache in an electircal applience store holding a parrot.
Even the parrot thinks these low, low prices are mad. Image created by author with Canva Magic Studio

In 1993, in Melbourne, Australia (not Florida), Ken Bruce went completely mad. Was he provided with effective mental healthcare and compassion from society?

He was not.

Instead, Ken Bruce was strapped into a straitjacket, surrounded by refrigerators, seated on a rocking chair and screamed at by a parrot.

The parrot repeats ad infinitum, “Ken Bruce has gone mad! Ken Bruce has gone mad! Ken Bruce has gone mad! Ken Bruce has gone mad! KEN BRUCE HAS GONE COMPLETELY MAD!”

Anyone who lived in Melbourne in the 1990s and watched television will still have this tasteful catchphrase squatting somewhere in their head. One of life’s cruellest earworms.

Melbourne alternative rock band, TISM, even made a song Ken Bruce’s descent into madness:

The reason Ken Bruce went mad? We’ll never know. But the symptom involved selling off furniture, electrical…

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Nichola Scurry
Doctor Funny

Australian human living in Barcelona, writing mostly about popular culture with a twist of quirky. If you like my writing, I like coffee. ko-fi.com/nicscurry