How User Experience (UX) Affects Your Website’s SEO?

SEO (Search Engine Optimization) has long become the acceptable term
for organic website promotion from search engines, most notably Google.
Part of the SEO process entails adapting the website to the way search
engines crawl all of its pages, contents, code, etc., and to create an
advantage over other competing sites.

What is User Experience?

User Experience (UX) is the process which the visitor goes through from
the moment they enter your site to the end of their “stay”.
Your goal is to pre-characterize the user’s experience in order to maximize
it in terms of accessibility, efficiency, usability, while meeting the marketing
goals for that site.

In order to acquire and retain customers, a well-built, visually pleasing site
is simply not enough. You need to create an experience that would attract
users all the way through until the desired action is complete and that
would make them return to your site in the future.

For a website to be successful, SEO and UX must go hand in hand. In the
past, it was believed that a site with a great design was not SEO friendly,
since SEO and design weren’t always speaking the same language.
Today, it is commonly understood that good UX can, in fact, have a positive
effect on Google promotion, if you do it right.

Here are 5 ways UX affects your Site Ranking

- Simple and easy to read design
- Understandable and user-friendly site navigation
- Quality content, accurate and tailored to the target audience
- Built-in buttons that stand out in terms of both text and design
- Attractive and relevant titles

Poor design makes it difficult for users to read and navigate through the
website, resulting in them opting out and searching whatever they were
looking for elsewhere.
Therefore, keep the text simple and clear; avoid excessive pop-ups or
advertisements.
This will help maintain the number of visitors and keep a higher rank on
Google.

Site Responsiveness

In recent years, the number of users entering websites via mobile has
increased significantly and, in some cases, it is even greater than those
using laptops and desktop computers.
This means that it is particularly important to consider your site’s UX on all
devices.
The design and content must also be adapted for mobile in order not to
lose visitors, which would directly damage your Google ranking.
Remember: high abandonment rates = decreased Google ranking.
Google constantly monitors and checks how users behave after entering
your site.

Performance

Slow performance causes a loss of users, which also affects your website’s
Google rankings.
Keep a clean and simple design that gives the user a good experience
rather than cluttered images and add-ons that slow down the site’s
performance.

Call to Action

Call to action (CTA) is the action-driving instruction you give site users,
aimed to make them do something you want them to do. For example:
“sign up here” or “buy now”.
All buttons and links on your site must be designed and properly adapted
for this purpose in order to generate in-site traffic that would result in a
purchase, filling in details, etc.

Remove blank or duplicated pages

Blank pages or pages with duplicate content will frustrate users and cause
your Google ranking to go down accordingly.
In conclusion, today, UX is extremely important and cannot be separated
from the SEO efforts to the extent that it should be an integral part of the
overall SEO tasks and considerations.

This article is brought to you by Dofinity, a web development agency based in Israel, Check us out on our website or on LinkedIn.