Why Messaging Works

Malcolm Isaacs
Aug 9, 2017 · 2 min read

I had to share this article from Intercom with you. It’s a fantastic insight into the success of today’s messaging apps. Of course we agree as big fans of Facebook Messenger — our MVP is due soon!

I’ve taken the key information from the article below:

Tap here to view the full article on Intercom’s site.


1. It’s asynchronous

Both parties don’t need to be available at the same time, unlike with phone or video chat. Yet conversations tend to move along at a decent clip, unlike they do over email. Messaging provides some buffer time.

2. It’s easy to consume

Most messages can be quickly read from a lock screen notification (or from a watch!) and immediately understood. They’re short. This may seem obvious, but anyone who has put off listening to voicemail or marked an email as unread understands the value of this.

3. It’s informal

There’s no need for boilerplate salutations, lengthy intros, or signatures. Messaging is snappy. Tap it out, done.

4. It’s always with you

Convenience always trumps power when it comes to communicating.

5. It’s expressive

An emoji can actually say a lot. A read message that goes unreplied can say more. Messaging can emulate the intimacy of a private conversation or the fun of group banter.

Today it’s common for a chat to consist of text, emojis, stickers, photos, videos, and audio recordings. Our digital conversations have almost imperceptibly morphed into a rich, evocative form of communication.


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Malcolm Isaacs

Written by

Founder of Chatbot agency norskbots.no and golf professional

Dogleg Golf

Dear golf industry — lets have a better conversation!

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