Eight Fast and Free Tips to Increase Social Media Traffic
Growing your online business does not have to be hard. You can grow a business that works (and makes money) with a little bit of patience and a plan. One way to do that is through growing your social media audience. Here are eight fast and free tips to increase traffic your social media pages.
Be personable about you and your story
These days people are wanting to connect with a brand, not just a company. That means you, not your business should be the focal point. This is a struggle that many of my past clients have struggled with over the years. Perhaps you struggle with it too. You may have asked yourself this question — How do I do appear personal and approachable while maintaining a professional demeanor?
You appear personable when you are honest about who you are, your story and why you are in business. Nobody, including yourself wants to work with someone who just views people as walking credit cards with pulses. Most customers want to feel a personal connection with the brand they are investing in. Your ideal customer wants to enjoy using your product or service AND they want to be able to explain the reason behind you and your brand.
Let’s think about this issue another way — think about your best business relationship you ever had — perhaps it is with your family doctor, veterinarian, hairdresser or perhaps your nanny. During the course of your business relationship you learned about WHY they entered their business and why they enjoyed it.
Go ahead and share your story not just in person, but online. Keep sharing with others what makes you feel passionate about your industry and why you choose to serve others in your business.
Need help boosting you confidence? Read this article.
Be Friends with Micro-influencers
We are living in an age where people are looking less from big names like Kim Kardashian and Selena Gomez and more from micro-influencers. Micro influencers are brands or personalities that have an audience of 1,000 to up to 100,000 followers online. Companies are looking to get more endorsements from these micro influencers for MULTIPLE reasons:
- Viewed as more authentic in comparison to big brands.
- Are more affordable.
- Tend to have higher engagement.
It is important to locate and connect with micro influencers in your business community. As your business grows and thrives you want to build up a relationship so that you can agree to collaborate on marketing and advertising campaigns in the future.
Post ORIGINAL content consistently
Being original is majorly important in building your brand. People are getting tired of reading the cookie cutter, generic voices. You need to find ways to be original in all of your content. Content could be in terms of audio, video, written or graphics.
I believe a lot of people have believed the myth that if you publish a bunch of content, somehow, you will be picked up by a big name and become famous overnight. And perhaps, that may happen to you. But most likely you will slowly build up an audience that will like your content and tell others about you and your business.
You may have heard the expression — “the overnight success.” But most likely that same overnight success worked for many years posting content that was largely ignored. It is a hard truth that does not get told often.
But I have some good news — by posting your content consistently and constantly working to improve your creatives — naturally, an audience will grow. Original content comes in a variety of sources, through your podcast, your social media pages, or website.
This brings me to another point regarding content. One of the biggest crimes, yes — crimes, I have seen online is plagiarizing or stealing content from others. If you like a quote that someone posted earlier, give them credit. In the era of social media, it is super easier to locate who was the original author of a quote or idea.
Stealing from others is always a bad idea. In addition to opening yourself up to a lawsuit, you cannot build an authentic brand by relying on the ideas of others.
Create your own private group
One of the keys to building a brand is helping your audience stay focused on you, your offerings and your ability to help them. Community groups in LinkedIn and Facebook help people grow to know, like and trust you. People are constantly looking for resources, tools and other like-minded people who have common business interests in values.
Use your community page to share resources, ask questions and expand your social reach. While it may feel tempting to want to promote and sell constantly, most people would find it off-putting and would feel less likely to purchasing from you. If you are constantly giving good resources and value, you can be able to also inform your group of upcoming specials, promotions and offers.
Share and cross-post your content on other platforms
If you are creating good content that is getting reactions and shares, why not repurpose it to be used on other platforms? For example, that cool video you made on Facebook could be used shortened and used in Instagram. Or perhaps you made an article that resonated with your audience, why not make an audio version? The list is endless. Try to find numerous ways to re-use your original content on other platforms.
Got a question? Have a comment? I would love to hear it! Please let me know in the comment section below.
Originally published at https://www.deniseglee.com on August 24, 2020.
