Changpeng Zhao, the founder of Binance, holds Canadian citizenship. After September, he moved the platform offshored, in advance of any other exchanges. Afterwards, Binance gradually outperformed the three major exchanges. There are several reasons for the success. First of all, despite that Binance was founded later than the others, it offered token-to-token transactions earlier and forbad transactions between fiat money and tokens. Besides, the platform claimed that it prohibited Chinese domestic IP participate in tradings. It also updated its server in advance regarding regulation policies. From marketing and operating point of view, the joining of Yi He, a leader in token community, brought lots of new ideas. Strategic special events such as rebates for invitations on social media and chances to win luxury cars or gifts worth millions have gained great popularities.
