Wi-Fi Fast Track to make Gaming First
Guaranteeing a perfect gaming experience by optimising individual application outcomes
Gaming is the most demanding use-case for a typical home network. To deliver a good gaming experience the network must provide low and stable latency, minimal packet loss, and consistent throughput. Guaranteeing this level of quality requires a way of allocating resources to clear a path for the gaming traffic in the home network.
At Domos we have developed a Wi-Fi slicing technology we call Wi-Fi Fast Track. It is an advanced machine learning algorithm designed to optimise individual application outcomes through real-time service classification and dynamic allocation/slicing of Wi-Fi network resources. What the Wi-Fi Fast Track technology does is to guarantee the delivery of specific services like gaming, streaming and video calls. We know that one of the big market potentials for this technology is in the gaming segment in the connected home. With a high sensitivity to latency and a large growth in both adaptation and networking requirements for the past few years, we see gaming as a great place to start deploying this algorithm.
To better understand the gaming market we initiated a survey in collaboration with one of our customers. The survey focused on how their customers were gaming and if they would be positive to a service that improves gaming over
Wi-Fi. The key numbers from the survey are shown below.
The customers want stable gaming over Wi-Fi and they are willing to pay a decent monthly fee for it as well. This is a big market potential not only in terms of new revenues but also in customer loyalty, satisfaction, marketing content and increased sales. Another finding in the survey was the response rate they received from the customers targeted using our Device Taxonomy data vs random selection of customers. The response rate was twice as high for the target group using our data. That’s a great benefit for both parties, as our customer received more responses, but customers not in the target group also received less non-relevant information. In this survey, our customer used Device Taxonomy to identify customers who had gaming devices and equipment such as Nintendo Switch, Xbox One, Oculus VR, Playstation 4 and much more. Based on the survey we also got a good indication of how many customers are gaming on which platforms.
Based on this insight we started collaborating with several ISPs, partners and vendors in order to make this a reality for gamers. We are currently planning a market soft launch with a leading Nordic operator this year, in collaboration with a top tier OEM vendor.