Why Text Giving is a revenue stream that UK charities cannot afford to overlook
The concept is a familiar one: a charity promotes a keyword for its supporters to text to a short code mobile number to make a donation. The amount they donate is taken from their ‘pay-as-you-go’ credit or added to their monthly mobile bill. This donation mechanism has proven popular for a number of years.
However, the potential for maximising this quick and easy donation method has been held back for years by the low price-points associated with it. While any donations to a charity are always gratefully received, text-to-give price-points such as £3 per text require a lot of supporters to donate in this way to contribute a significant sum to a charity.
The maths is simple: if 1,000 people per month donate to a charity using the low price-point of £3, this equates to £3,000 per month extra for the charity. Useful but, when viewed next to an average charity’s expenditure over the course of a month, quite a small amount.
To improve the situation, Donr has been able to use its direct connections to the UK’s mobile network operators to introduce higher-than-average price points for its Text Giving service; our service can handle donations of up to £20.
To return to our earlier scenario: if 1,000 supporters donated using the higher price-point of £20 via text, that’s an extra £20,000 for the charity — a much more significant amount than before.
An overwhelming majority of the UK’s population have a mobile phone to hand almost 24/7 — increased revenue from Text Giving is not something that charities can afford to miss out on.
