Soda Folk cracks open a fresh can of Don’t Cry Wolf to run their UK comms

Soda Folk, producers of the best American-style sodas in the UK, have hired Don’t Cry Wolf on a retained basis to help them spread the word about three things — good soda, good folk and good deeds .

The brief spans a full range of consumer communications — from owned content and media relations through to creative campaigns.

Soda Folk’s sodas offer UK drinkers a refreshing taste of the US — with flavours like Cream Soda and Root Beer. And their good work doesn’t stop with their soda — each can celebrates someone who is making the world a better place, while the brand also donates a proportion of their profits to supporting good causes.

Sara Collinge, MD of Don’t Cry Wolf said: “We’re fizzing with excitement at the chance to work with a brand whose values so deliciously align with our own. We’ll be spreading the word about good soda, good folk and good deeds to everyone who will listen and having endless fun while we do it.”

Simon Waterfall, CEO of Soda Folk said: “Don’t Cry Wolf delivered everything I hoped they would — smart strategy, bright ideas and a genuine commitment to helping us make the world a better place.”

Soda Folk is the latest tasty consumer brand to choose Don’t Cry Wolf with its comms. They join a growing consumer roster which features clients including Meridian Foods, N26, Manhattan TV and Elvie.