The Bigger Story Behind the Big 3
The Big3 season starts in only four days!
Any skepticism of this experiment inside web3 circles is going to disappear as everything comes together. And the hype will just keep accelerating through the rest of the summer.
But there’s a much bigger story beyond the Big 3 League itself, the NFT communities and even the games being played on the court.
First, let’s check out the full schedule.
These two months are within an absolute dead part of the year for sports media where reporters are struggling to come up with stories.
The Big3 season starts just as the NBA Finals ends — though if it goes to a Game 7, it’ll be on the same day as our Sunday slate of matchups. Then we run for two months, and the season wraps up with All-Star weekend on September 4th. We’re finished right before the NFL has opening night.
And the end of the Big3 season is still one month before the grind of MLB’s 162 games comes down to the most meaningful games deciding postseason spots.
So the Big3 starts and ends as two of the three major American sports are completely inactive, while MLB slogs through its dog days of summer waiting for the real excitement to start in the fall.
Off-Season free agency, salary cap and trade talk for the NBA and NFL is always fun. But after a while, those stories become redundant and dull. There isn’t much for sports media to write about, same as there isn’t much interest from fans to check in on whatever small rumors reporters are required to squeeze out for content.
At this point the cynic in you is saying, “Okay that’s fine and all but no one is going to care about The Big3 even if there’s nothing else going on”.
You’re wrong.
- The Big3 is the most exciting league on television.
- This new web3 experiment and the passion of the communities involved is going to drive up interest and ratings to all-time highs.
- Even with the NBA Playoffs in full swing right now, the media is covering this story with lots of intrigue.
Because there’s a bigger story behind the the Big3 2022 season.
Let’s get real: the crypto market is getting absolutely slaughtered right now. And beyond that, it exists in a space that’s hard for mainstream society to understand.
They have a point!
- The vast majority of tokens don’t do much at the moment and are overvalued.
- The crypto markets regularly crash 40% a few times a year (or far, far more like the last few months)
- The general public views NFTs as silly JPEGs that you can just right-click and save.
(I do believe we are reaching an inflection point where we will see this change)
- The core web3 industry has yet to see an evolution of this new technology to the point that it extends into real world value, mainstream exposure and revenue outlets. (I wrote about this back in January. The details are outdated, but the same top-level concept applies)
On June 18th, we’re going to see all of these elements converge as web3 emerges from a ill-defined space without much mainstream acceptance, and onto CBS with the most exciting sports league on television.
This is also going to be the very first time web3 communities acquire something with real-world value that’s on display in mainstream culture.
Thankfully for us, via the universally enjoyable entertainment of Frank Nitty posterizing defenders with dunks.
It’s not hyperbole to say that everything we’ve seen in the history of blockchain technology since the creation of Bitcoin in 2008 is going to culminate in what will be a historic summer.
And that story has interest across so many different industries.
Of course you’re going to see Sports Illustrated covering it.
Ice Cube interviewed on Fox Business.
Every major story will hit the PR newswires.
Gary Vee and Ice Cube will do interviews on major crypto news outlets like CoinDesk.tv
Mainstream financial media will want to cover it too from their lens of how this technology will change investing and ownership in the future.
With Ice Cube at the helm of league ownership and Snoop Dogg owning a team, it’ll be a big story for outlets like Black Enterprise.
And the core hip-hop communities.
The intersection between sports and tech will lead to columnists trying to wrap their heads around how this experiment will shape ownership paradigms as a whole over the coming decades.
Oh and the DeGods purchase alone got media coverage in:
As someone who understands the value of PR and mainstream exposure on a professional level, I was posting threads like the one above for weeks on end (kinda driving myself crazy!) to explain how big this is.
I think the timing in the current crypto market couldn’t be better — the web3 communities desperately need to see the potential of business models bringing in outside revenue.
These need to be the next steps forward for sustainability in the ecosystem. It’s too difficult to stand on the shaky ground of a risk-on, highly volatile asset class, and there couldn’t be a more perfect time and place to illustrate the exciting future businesses can create through blockchain technology.
Hey anon, all of this is happening before a player has taken a single shot in a 2022 Big3 game.
What do you think happens when the we go live on CBS, the communities and highlights are plastered all over your news feed, and all these news outlets across countless verticals are covering the excitement?
What happens when national sports channels like ESPN and Fox Sports are desperate for quality content to fill a show of highlights in the middle of a dry summer and find these stories?
Yeah. It’s going to be insane.
The whole world will be watching to see how this plays out, and what it means for the future of sports, finance, entertainment and tech.
If you know, you know.
LFG.
