Liquid Death Shows Target & Budweiser a Thing or Two About Responding to Haters
(And how brands could learn a little from the Foo Fighters, too)
Brands like Budweiser and Target could learn a thing or two about responding smartly to hate from this new ad/music video from Liquid Death, the canned water drink with a particularly aggressive style of branding. Purportedly directed by “Puritan Worldwide,” the song’s catchy lyrics come from actual hate comments on social media, and, yes, it’s completely over the top — and hilarious. No wonder, it’s gone viral.
Via an accompanying “Parental Advisory,” the marketing team at Liquid Death was smart enough to pre-emptively fend off critics of the video’s explicit language and content. As they explain in the YouTube clip’s description, “we did not censor these comments because we feel it’s unfair to haters to water down their true passion and authentic voices.”
Instead of arguably caving to critics recently, Target and Bud could have also taken much more creative tacks in responding to the…
