⌚️🎞 手錶 五大 電影 神置入Throwback Top 5 Wristwatches Placement in Movies

Kyle Chu 微風捕手
3 min readNov 21, 2018

--

我不算愛錶的人,自從2011年看了阿姆、瑞德博士、史凱勒葛蕾的單曲〈Dr. Dre — I Need A Doctor (Explicit) ft. Eminem, Skylar Grey〉MV後,一直戴著阿姆手上那隻Casio G-Shock DW-6900NB-7。

I’m not really a wristwatches fan.

I wear my Casio G-Shock DW-6900NB-7 since I watched the music video of “Dr. Dre — I Need A Doctor (Explicit) ft. Eminem, Skylar Grey”.

大部份電影置入名錶,都戴在俊美超乎常人的男女主角手腕上,很容易讓我警覺是「不必要的身外之物」,只有極少數手錶電影置入場景讓我印象深刻,不得不佩服置入手法,甚至會回味那一幕的故事。

Most of the movie into the watches are worn on the extraordinary handsome male and female wrist. Most of them made me alert those watches were “unnecessary luxury possessions”.

There’re only a few wrists watches placements in movies are good enough for me to remember or appreciate a lot.

以下是我心中的手錶五大電影神置入:(倒數)
There’re my favorite Top 5 Wrist Watches Placement Movie Scenes:

5.《慾望城市2》
Sex and the City 2 (2010)

《慾望城市2》電影這幾分鐘,是純粹的勞力士手錶廣告,之所以讓人不得不看下去,因為看這部電影的人多半是HBO頻道影集《慾望城市》粉絲,很熟凱莉與「大人物」的感情波折。"Sex and the City 2" movie these few minutes, is pure advertising Rolex watches, the reason why people have to read on because people who see the film mostly are HBO series "Sex and the City" fans, familiar with the love stories between Kelly & "Mr. Big".所以即便錶背刻字送禮的情節老套,《慾望城市》粉絲還是買單,目標群眾準確到像商品置入教科書一樣。Even if the plot of lettering love words on the back of the wristwatch as a gift is Cliché, the fans of "Sex and the City" still buy it.This is a product placement with a very precise target audience that could be the textbook for college.

4.《華爾街》、《華爾街2:金錢萬歲》
Wall Street (1987), Wall Street: Money Never Sleeps (2010)

象徵華爾街貪婪精神的經典角色葛登蓋柯,在1987年的《華爾街》戴著這隻當時最潮的卡地亞18K金錶,呼風喚雨,直到入獄。A symbol of Wall Street greed spirit of classic role Gordon Gekko ruled the world with his Cartier Panthere Watch in the 1987 movie "Wall Street".到了2010年續集《華爾街2:金錢萬歲》,這隻不再是最新款式的經典卡地亞錶,是葛登蓋柯出獄時,唯一從監獄保管處領回的財物,今非昔比,滄海桑田,盡在這隻錶上。In 2010, the sequel "Wall Street 2: Money never sleeps", it is the only property that Gordon Gekko brought back from the prison custodian when he was released from prison.All fading memories are in this watch.

3.《回到未來》
Back to the Future (1985)

麥可福克斯在《回到未來》,完全捕捉到1980年代的天真精神,男主角馬蒂手上戴著的那款有著計算機鍵盤的卡西歐錶,勾起無數小時候羨慕別的孩子手上有這隻錶的歲月回憶。In the "Back to the Future", Michael Fox fully captures the innocent spirit of the 1980s. The Casio watch with a calculator keyboard worn by Marty on his hand evokes countless childhood envy of other children.

2.《私刑教育》、《私刑教育2》
The Equalizer (2014) , The Equalizer 2 (2018)

《私刑教育》系列導演安東尼·法奎,玩弄丹佐·華盛頓手上Suunto Sports Watch的倒數計時功能,打造在這錶倒數結束前會看到令人血脈噴張的動作戲。"The Equalizer" series director Antoine Fuqua, playing with the countdown function of Suunto Sports Watch in Denzel Washington for creating a bloody action movie before the end of the watch countdown.扣緊這隻手錶才能成事,沒有這隻錶,就沒有鏟奸除惡的勞勃麥考。There was no "The Equalizer" without this watch.

1.《愛情,不用翻譯》
Lost in Translation (2003)

我不是勞力士迷,每年看溫布頓網球賽時,甚至對計分板勞力士皇冠標誌,覺得乏味。I am not a Rolex fan. When I watch the Wimbledon tennis tournament every year, I feel a bit boring even for the Rolex Crown logo next to the scoreboard.但有個勞力士錶電影場景,一直繚繞在我腦海裡揮之不去:But there is a Rolex watch movie scene that has been lingering in my mind:比爾墨瑞在《愛情,不用翻譯》最後,輕輕攬住史嘉蕾喬韓森,在她耳際輕聲細語片刻,兩人就此一別。At the end of the movie "Lost in Translate", Bill Murray gently grabbed Scarlett Johansson and whispered in her ear.That's the most beautiful goodbye.比爾墨瑞對史嘉蕾喬韓森說了什麼,只有他們兩人跟那隻勞力士錶知道。Bill Murray said something to Scarlett Johansson, only the two of them knew with the Rolex watch.

--

--

Kyle Chu 微風捕手

#Taiwanese 📚電影音樂地圖🎧聽出高潮來🎷如果爵士樂也打季後賽 #EWA 愛丁堡威士忌學院蘇格蘭 #威士忌 與 #琴酒 認證 Edinburgh whisky academy Certificate in Scotch #Whisky & #Gin + #WSET Lv1 Award in #Wines