How to create a “Note message”: tips and tricks
Doing lead generation on LinkedIn, we mostly contact people whom we don’t know at all. So, they don’t have any reason to add you to their network if you haven’t specified the reason for adding. And here “Note Message” comes to our aid.
Sending requests without adding a Note Message can negatively impact your profile. If people, who receive your request (let’s say that it’s a request from an unknown person, start to mark it as spam, you may be banned in the nearest time. So, writing a Note Message increases your chances of not being blocked, and also increases the conversion rate of your messages.
LinkedIn also recommends writing a message before sending a request, although it is optional:
https://www.linkedin.com/help/linkedin/answer/46662/personalizing-invitations-to-connect?lang=en
We, at Dooozen, want to make your response rate as high as possible, so we added a step of writing a note message as a mandatory one.
Well well, what shall I begin with?
Сomposing a Note Message, you should pay attention to the fact that this message can contain no more than 300 characters. It means that your message should be:
- short as possible;
- personalized;
- polite;
- catchy;
- unambiguous.
Since it is not possible to put all the desired information in one message, we advise you to pay attention first on the next points:
- Segment your audience.
The best LinkedIn invitations are always tuned directly to the target. Your target is precisely the narrowly segmented audience that you previously collected. If you use Sales Navigator, be sure to fill in the fields of the industry, positions in the company and the time during which the person occupies this position, countries and even cities, the number of people in the company, etc. A simple search also allows you to do this, but more superficially. By segmenting the audience, you can write a more custom message, increasing the likelihood that the recipient will accept the invitation and respond to you.
2. Personalize your message.
After the audience is clearly segmented, you can write more personalized messages. For example, you are a startup in the field of genetic engineering and are looking for investments. You have determined that your target audience is large pharmaceutical concerns in Europe. You can create a more personalized message for the Heads of the R&D department of these concerns, as well as for managers of scientific funds. Tell in a nutshell what you are doing and why do you messaging him directly.
3. Share your experience.
First of all, LinkedIn is a professional network, and its members are interested in mutually beneficial business relations. If a person, after reading your request and seeing the profile heading, does not fully understand who you are and what you do, he is unlikely to accept it. Be sure to include some basic professional information, such as what position you occupy or what skills you have. Your experience is especially important if you want to cooperate with this person in the future. Emphasize that your partnership can benefit him and why he should work with you. You have to define how you can stand out among others.
4. Give them a trigger.
Your Note Message should prompt to action. Offer the next step to the recipient set the direction and develop the relationships. Do you want to meet with him for coffee to discuss his project? Schedule a phone call? Feel free to include this information at the end of your request. This gives recipients a clearer picture of what you exactly want and increases your chances of getting it.
IN CONCLUSION…
LinkedIn offers great opportunities for finding potential customers. Do not limit yourself. Actively use the fields for segmentation, analyze profiles, write personal messages. Dozzy and I will definitely help you in finding leads!
Check our website: https://dooozen.io/
Contact us directly: dooozenwoof@gmail.com
