A Triple Bottom Line Business: Teamwork from the Mountaintop
The name Subdued Excitement is a shoutout to the city of Bellingham, north of Seattle, known for its outdoorsy lifestyle, understated elegance and lit music scene. CEO Nick Cihlar compares the character of his city to the smoking experience itself and the spirit over at his Tier II grow operation in Ferndale, just south of the Canadian border.
Nick Cihlar is one humble dude. He cites the exec team and their great many combined years spent in the game, shared growing expertise and business smarts as major keys to their success. Subdued Excitement’s timeline, or history of the business, has been relatively — well — subdued. They have no record of crises, no crippling fines and no interruptions in business on their record. They reliably supply 33 local Washington stores and are biting at the bit waiting to get to another 60 stores currently on the waitlist. Cihlar’s team has exciting future plans to establish their facility as an industry leader in environmental sustainability. Carbon neutrality and leading by example are really important to the team.
“CEO Nick Cihlar compares the character of his city to the smoking experience itself and the spirit over at his Tier II grow operation in Ferndale, just south of the Canadian border.”
Studies suggest that while exercising our brain function reaches its peak. The concept for Subdued Excitement catalyzed at 5000 feet, on the slopes of Mt. Baker. Snowboarding is the glue that unites and recharges the team. The company has sourced almost every employee from the smart and hardworking local snowboarding community.
Nick shared with DOPE where his team finds its inspiration, “There’s something about the mountain and an unbroken field of snow. It’s an amazing experience. If there is a storm, our whole team is on the mountain first thing in the morning.”
900 pounds of OGs, Dreams, Kushes and Girl Scout Cookies ship out of this 3500-square-foot facility each year. Subdued Excitement offers about ten flower strains, mostly classics, sourced from around the globe.
Originally published at Dope Magazine.