Atomic Budz: Small Grow; Big Partnerships

Atomic Budz

Small Grow; Big Partnerships

John Chaisson never expected to get a call back. After just missing Willie Nelson during a casino visit in California, Chaisson, who owns a small cannabis farm in Enumclaw called Atomic Budz, sent the country music legend an email expressing his admiration and asking to be considered as a partner for his high-end cannabis brand Willie’s Reserve.

Within months, representatives of Willie’s Reserve came to visit the farm in the foothills of Mount Rainier, ensuring the quality of Atomic Budz’s products and growing processes before solidifying their partnership.

“How do you compete? You handcraft it all and make sure it’s amazing,” Chaisson says, conceding that, “Eventually it will be all big business, but I can still go after that niche connoisseur market.”

Chaisson had little to worry about, as he’s built his operation on an artisanal-style attentive to detail. They use only the least-harmful, all-organic pesticides. Growers check for pistils standing up straight on every plant as an indication of appropriate growing conditions. Their packages are printed with information on each strain’s precise terpene levels. Even their new Wik’d CO2 Oil is maintains the original strain specific terpene profile, which is crucial for medicinal and recreational purposes!

Atomic Budz
Cannabis plants at the Atomic Budz facility

Now that Atomic Budz has met the high standards of cannabis connoisseur Willie Nelson, their strains are repackaged and sold as Willie’s Reserve at locations throughout Washington and Colorado. Plus, the endorsement from such an esteemed name gives Chaisson more clout when trying to sell his strains to rec shops that might otherwise disregard his intimate operation.

“I’ve realized that in this industry building alliances with other businesses is quite a lot of it,” he says. “You figure out those relationships and build a family around your brand.”

Despite Atomic Budz’s community of beneficial partnerships, Chaisson still worries about the looming competition from larger, corporate growers. His solution is simply to grow the best strains possible with the best methods available, then use their handcrafted pedigree as a promotional tool. That’s why each color-coded Atomic Budz packaging features their slogan “Crafted Cannabis for the Masses.”

Atomic Budz
Cannabis products from Atomic Budz

“How do you compete? You handcraft it all and make sure it’s amazing,” Chaisson says, conceding that, “Eventually it will be all big business, but I can still go after that niche connoisseur market.”


Originally published at Dope Magazine.

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