Cause is Working, Your Marketing Isn’t
Our 2019 Survey of Young People and Social Change
Published in
Apr 2, 2020
Edited by Director & Editor of Research, Irene Pedruelo
Purpose matters more than ever and young consumers are the vanguard of this shift. Many brands are stepping up — using above-the-line dollars to support a social issue or advance a cause platform.
BUT is it working? Are young people even taking notice of brands’ cause initiatives? And is it really impacting their likelihood to purchase a brand?
DoSomething Strategic asked 1,908 DoSomething.org members ages 13–25 about their awareness of 88 retail and consumer brands’ support of social causes or platforms, how they know this, and whether brands’ support for a cause motivates them to purchase from these brands.
Download the report here!
Check out our interactive chart to explore which cause platforms young people associated with the 80+ brands in our survey.
