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DoSomething Strategic

As the social impact consulting arm of DoSomething.org, we leverage 25+ years building a deep understanding of young people and a proprietary behavioral database from engaging millions of members to help brands and organizations reach, activate, and support the next generation.

  • Previous Articles
  • DoSomething Strategic
  • Netflix is Done? Ok Boomer.

    Netflix is Done? Ok Boomer.

    Netflix’s winning strategy for Gen Z engagement
    Go to the profile of Valeria Villarroel
    Valeria Villarroel
    Jun 8, 2021
    The Pulse of Gen Z in the Time of COVID-19

    The Pulse of Gen Z in the Time of COVID-19

    Insights from our ongoing surveys on how Gen Z is experiencing the pandemic, with over 30,000 responses to date.
    Go to the profile of Mary Noel
    Mary Noel
    Apr 2, 2020
    Your Brand’s Real Offering to Gen Z is Community

    Your Brand’s Real Offering to Gen Z is Community

    Originally posted on March 18, 2020 in Marketing Dive.
    Go to the profile of Mary Noel
    Mary Noel
    Apr 2, 2020
    Seeking Sense

    Seeking Sense

    In the wake of recent mass shootings, Gen Z agrees on universal background checks.
    Go to the profile of Mary Noel
    Mary Noel
    Jun 23, 2021
    Vaccination Nation

    Vaccination Nation

    Gen Z is optimistic for better days ahead.
    Go to the profile of Mary Noel
    Mary Noel
    Jun 8, 2021
    Top of Mind: The latest on Gen Z + mental health.

    Top of Mind: The latest on Gen Z + mental health.

    On the heels of a year of loss and isolation — and in the midst of already alarming rates of mental health issues among young people in…
    Go to the profile of Mary Noel
    Mary Noel
    Apr 27, 2021
    Coming of Age in America

    Coming of Age in America

    With 2021 in full force, we’re kicking off the year with a quick look into Gen Z’s take on the moment. As part of our ongoing surveys to…
    Go to the profile of Mary Noel
    Mary Noel
    Jan 25, 2021
    The Youth Wave is Here

    The Youth Wave is Here

    Gen Z, Civic Engagement, and What It Means for Brands Beyond 2020
    Go to the profile of Mary Noel
    Mary Noel
    Nov 10, 2020
    Why Gen Z is More Likely to Vote as a Result of COVID-19

    Why Gen Z is More Likely to Vote as a Result of COVID-19

    New research from DoSomething.org / DoSomething Strategic
    Go to the profile of Meredith Ferguson
    Meredith Ferguson
    May 28, 2020
    Why FOMO Among Gen Z is More Real Than Ever in a COVID-19 World

    Why FOMO Among Gen Z is More Real Than Ever in a COVID-19 World

    Based on surveys of more than 10,000 young people ages 13–25
    Go to the profile of Meredith Ferguson
    Meredith Ferguson
    Apr 28, 2020
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