DOT Intern
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DOT Intern

UX Case Study: Shelter, Online Pet Adoption

What is the Design Thinking Method?

  1. Empathize
  2. Define
  3. Ideate
  4. Prototype
  5. Testing

Problem Research

  • The number of respondents is 7 people. 4 boys and 3 girls
  • 4 respondents are under 18 years old, 2 people are between 18–24 years old, and 1 person is between 25–34 years old
  • All respondents have a desire to adopt a pet
  • Respondents are interested in finding adoption info through the nearest pet shop, social media, relatives, and online stores
  • Respondents experienced several difficulties, namely; limited types of animals, the location of the seller is far, takes a lot of time and effort, limited information, and the quality of the shop and the animal is not clear
  • All respondents are more interested in buying pets online

User Persona

User Persona

Pain Points

  1. Users have to find the location of the animal adoption shop and information about the opening and closing times of the shop which are sometimes not written on the internet/newspapers
  2. The user does not know the quality of the store so there are doubts about the quality of the animals in each store
  3. User says that some pet buying and selling applications mostly look uncomfortable and sellers are quiet
  4. User has to give up a lot of time and energy to go to the store one by one until there is a match
  5. User doesn’t get the animals they want due to limited resources

Action Points

  1. How do you get buyers to know firsthand all the pet shops in the surrounding area as well as information about the store without looking from other sources?
  2. How can you make shoppers have no doubts about the quality of the animals in each store?
  3. How to shorten the buyer’s time in the pet buying process?
  4. How do you get buyers to get the animals they want?
  5. How to make this application crowded with users
  6. How to make it easy and comfortable for users to use the application

Solution

  1. We make an online pet adoption application for smartphones, not only that, I give features in the form of :
  2. Included are reviews and ratings of buyers at the pet shop so that other buyers know the quality of each store
  3. There is a list of animals in each store that are ready for adoption along with their characteristics
  4. There is a list of any pet shops in the surrounding area, without having to search for too long
  5. Individual sellers can sell animals or their equipment for delivery, which can be delivered to the buyer’s location
  6. Buyers can communicate via chat with buyers via the application
  7. Create user-friendly applications, and easy to use
  8. Presenting articles, news, and tips & tricks related to the pet world
  9. Not only selling animals, but shops or individuals can also sell animal needs, accessories, and equipment such as cages and food

User Flow

Sketching

Wireframe

Wireframe

Moodboard

Moodboard

UI Guideline

UI Guideline

High Fidelity

High Fidelity design
Dashboard Maze

Hasil Test

User Heatmap

Kesimpulan

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