Find Football In Fashion World

Kathy Xu
Double Seven media
Published in
2 min readFeb 27, 2018

Although soccer is the most important sport in the world, football doesn’t seem to match its popularity in the trend of street skateboarding and basketball culture.

However, in recent years, with the street fashion constantly ‘Europeanization’, everyone began to pay attention to those from Europe’s rich heritage of culture, belonging to the national sport, football is one of them, even Stussy, UNDEFEATED, Supreme from the United States have joined.

Stussy’s sportswear (photo/ Google)

Since last year, if you have paid attention to the fashion persons at instagram, you will find that they are starting to have a football shirt.

(photo/ Google)
(photo/ Google)
(photo/ Google)

In addition to clothing, there are others.

Gosha Rubchinskiy & adidas Football (photo/ Google)

I believe we will see more football culture products in the streets and fashion circles in the future. In the current situation, football culture may have a new peak in the street.

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