[2021 Fiscal Year] Announcing Changes in Management and Policies

Hirofumi Aoki
double jump.tokyo
Published in
6 min readJul 14, 2021

Following our new fiscal year starting July 1st, 2021, double jump.tokyo, Inc. (“DJT” Headquartered: Tokyo, Japan, CEO: Hironobu Ueno) is happy to announce its changes to the management structure, new policies, and company strategies.

A Background on Management Structure and Policies

With this year’s NFT boom, the space surrounding NFTs and blockchain games has grown greatly over the past six months leading the way for the NFT industry to come to a completely different phase than before. Being utilized in areas such as arts, entertainment, and sports, the trend of NFTs become the standard for storing content is, at this point, inevitable.

NFTs are likely to penetrate the world as a whole in the coming year, and it is expected that 2021 will be an important year for DJT and the rest of the industry.

Along with the transformation in the industry and around the world, DJT will enter what could be a brand-new phase and a new beginning for the company.

To embrace and leverage this “NEXT WAVE” of innovation, DJT has decided to change our management structure and policies.

Regarding New Management Policies

Priority Areas of Management

Since 2018, DJT has provided services in the NFT space centered around blockchain games. Over these years, with relentless experimentation and trial and error, we have leveraged the potential technology for NFTs and blockchain developed by teams around the globe.

Recently, the word NFT has become a “power word” (more than just a buzzword), and many content creators from around the world have been researching and starting to apply NFTs to their own businesses.

Although there are major challenges in the mass adoption of NFTs, we foresee the growing trend and opportunity for companies and individual content creators in the near future. Japan, known for its culture in art and globally recognized IPs (e.g., Pokémon, HelloKitty), has a rare opportunity for growth in this new domain.

At the same time, to seize the opportunity and ride this “Next Wave,” we believe that it requires new ideas and extensive experience to bring NFTs to the next level for mass adoption.

We believe that DJT’s acquired knowledge and experience over the years and partnerships with businesses and content creators joining the NFT space can contribute to the market opportunity. Therefore, we decided to focus on supporting enterprises with their NFT projects and businesses and developing solutions for the industry to increase the adoption of NFTs.

Core Business Strategy

DJT will here forth focus on supporting enterprises through our services, NFTPLUS and N-Suite. While aiming to produce NFT projects that will be globally recognized, we aim to increase the mass adoption of NFTs by solving pain points for enterprises and reducing barriers for entry into the businesses through our NFT management SaaS (N-Suite).

One of the key factors for the mass adoption of NFTs will be providing the user experience of true ownership within the gaming experience; thus, blockchain games will be a growing trend.

In preparation for this trend, we will continue working in the blockchain gaming space, starting with MCH+ (DJT’s blockchain game accelerator program), MyCryptoSaga, and continuing to pioneer NFTs within the gaming and entertainment industry.

Organizational Aims and Vision

Furthermore, as one part of the paradigm shift brought on by blockchains and NFTs, we recognize the benefits of decentralization in gaming and content development.

To maximize the full potential of this paradigm shift, we believe the necessity for companies to also look into new organizational structures.

As a business entity, DJT will plan to be a publicly listed company (IPO) as a community-based or decentralized autonomous organization.

By becoming a decentralized, public community-based organization, we believe DJT can sustain services to customers and users in line with the experiences that autonomously decentralized content and products can offer.

Thus, as our company goal, we have decided to aim for an IPO as a community-based organization.

Regarding New Management

The company will now operate and be managed based on the new management policy and following the team members as shown below.

New management (only changes to the corporate structure will be listed)

  • Chairman of Board & CEO, Hironobu Ueno
  • Board of Directors & Co-Founder, Naohito Tamaya
  • Board of Directors & CTO, Ryo Manzoku
  • Executive Officer & COO, Yukinori Matsuya (newly appointed)
  • Executive Officer & Head of N-Suite, Hirofumi Aoki (newly appointed)
  • Executive Officer & Head of Business Administration, Masako Ueda (newly appointed)

More details can also be found on the DJT corporate website.

Introduction of New Executive Officers

Yukinori Matsuya, Executive Officer, COO, and Head of NFTPLUS

Yukinori Matsuya joined DJT in July of 2019 and is currently appointed as the COO and executive officer. After garnering experience in financial system development at NTT Data as a systems engineer, he worked as an executive officer at a marketing firm for a web consulting company. He then founded a Facebook application development company, which Mobcast, Inc. (3664.T-JP) then acquired. He also gained further experience at a game company with production, management, and marketing. He also served on the board of directors at Mobcast Games as well as at Social Capital.

Hirofumi Aoki, Executive Officer and Head of N-Suite Business

Hirofumi Aoki joins DJT as the executive officer and head of the N-Suite business. He has previous experience as an infrastructure engineer at NEC and transitioned his UI/UX development career for a new startup. He started his own UX design consulting firm, making it profitable, and joined Metaps, Inc. (6172.T-JP) in 2017. He also was responsible for the ICO for TimeBank and the operations officer for the blockchain Metaps Alpha (during which time he served on the board of directors). He also started up the NFT marketplace called Miime (https://miime.io) and sold it to one of the Japanese largest cryptocurrency exchanges, Coincheck, Inc.

Masako Ueda, Executive Officer and Head of Business Administration

Masako Ueda is newly appointed as DJT’s executive officer and head of business administration. She is a certified public accountant. During her time at KPMG Japan, she conducted financial auditing of the initial public offering and the company’s financial institutions and served as an advisor for various services. In addition, she joined the management department for the initial public offering. After serving as department head, she gained experience as an auditor at a DJT affiliated company and took charge of investor relations.

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