’s Future as a Community-based Organization
Jan 11 · 5 min read

Greetings! I’m Nobu, CEO of double Inc. (aka DJT), which designs, develops, and operates NFTs and blockchain games. Last year, we made success reaching the mainstream (non-crypto) audience with our partnership with Square-Enix and the launch of . We also had success with our bid of Astro Boy’s Art NFT at 120ETH on OpenSea.

In 2021, the NFT market was much more exciting than expected, and awareness was raised among those not familiar with blockchain technology. In addition, DAO (Decentralized Autonomous Organization) is becoming popular with the success of membership-based NFT communities like BAYC and projects offering various incentives with tokens (crypto assets). We believe 2022 will be another year of further growth and development for NFTs and DAOs.

In the New Age of “Community is Power”

As a person who closely works with NFTs and DAOs, I feel that the age of “Community is Power” has finally arrived. Until recently, it was often said that “Content is King” or if the market is a crowded space, “Platform is King,” but now we are in an age where communities can unlock the power of community-centric coordination and “Community is King,” or rather, I should say, “Community is Power.” The community is the driving force for creating new projects, services and content. We are in a world where the value of ideas increases like a snowball effect as more people agree with the concept of the project.

Community-centric Services & Content

A Paradigm Shift in Workstyle

In recent years in Japan, there have been efforts to change the workplace environment, and the government enacted the Workstyle Reform act in 2018 amid the declining birthrate and aging population. As a result, COVID-19 prompted the global paradigm shift to a remote workplace and allowed more flexibility in place and time to work. This change in work and uncertainty in the future led to more people working multiple jobs participating in different communities, thus creating a so-called, Multi-carrier for many workers.

Especially in the blockchain industry, it is essential to develop and expand services globally without borders. The change in work style for remote work and multi-carrier was an opportunity that led us to hire new talent globally.

In addition to this, DAOs have been trending with flexible token incentives. A paradigm shift replaces the norm, as we all face multiple events that change a life. In the area of ​​work, changes for remote and multi-carrier work, global adoption, and DAOs have grown rapidly, which makes me believe that a paradigm shift is about to happen.

Workstyle Paradigm Shift

DJT’s Community-based Organization

With this new shift in the world, at DJT, we decided to structure our company as a community-based organization. There are a few reasons why I chose the word “community-based organization” over DAO.

1. Road to Challenge of Building DAOs

In 2022, many experimental DAOs will be created around the world, but the solution for creating successful organization is still exploratory. DJT will also aim to develop DAOs on a project-by-project basis, but we would still like to continue building the foundation of our community-based organization.

2. Requiring a Corporate Function

Pure DAOs may lose their corporate function altogether, but in transition, they need a legal entity as a function for things like legal business contracts and fiat settlements. We want to position DJT as a touchpoint between DAOs and existing businesses.

3. Continuous Support from the Community

We have always been supported by the community, including My Crypto Heroes. Community members aren’t always heading in the same direction, but fun and exciting conversations are always going. There is a particular timing or moment when a group agrees on the same idea, and it gains momentum quickly, evolving into a potential opportunity. DJT would like to be an organization that can create new ideas and comes together as a community to fuel power and focus on developing innovative projects. That is one reason why we want to be a community-centric organization.

Based on this idea, we drastically changed the employment structure for most of the members to contract-based workers, making it suitable for developing a community-based organization. It is also easier to distribute token incentives in the future. In addition, we are expanding the community to a group called DJT DAO on Discord, centered on those who have worked at DJT.

Community-centric organization

Because we changed the employment structure for our team and promoted a flexible working environment with remote and multi-carrier work, the number of people that have joined DJT has grown over these past months.

Some interested in this industry but also like their current job can still explore working on projects with us. People who live abroad can still contribute to the project. Some prefer getting rewarded by tokens, and some were previous members of DJT but have returned to join forces after experiencing other jobs.

I believe the industry is about to undergo a big wave of mainstream adoption, and if anyone wants to ride this wave with us, I would love to hear from you!


In fact, we already opened an office in San Francisco to support global expansion. There are many conferences around the world that we would like to attend as DJT this year, but we are short-handed.

About double Inc.

Established on April 3, 2018 as a dedicated NFTS/blockchain game development company.

The company develops popular blockchain games such as “My Crypto Heroes”, “Brave Frontier Heroes”, and “MyCryptoSaga”, and provides and develops the blockchain game development support service , the NFT business support service “NFTPLUS”, and the business-oriented NFT management SaaS “N Suite” that allows multiple people to manage their private keys.

Company name: double Inc.
Location: 4–34–7 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Representative: Hironobu Ueno, Representative Director
Business description: Development, operation and sales of games and assets using blockchain technology

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double jump.tokyo株式会社のブログです。価値のあり方を変える”ブロックチェーン技術”を用いてゲームの未来をリビルドしたい。RE-BUILDING THE FUTURE OF GAMING WITH BLOCKCHAIN TECHNOLOGY!

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double jump.tokyo株式会社のブログです。価値のあり方を変える”ブロックチェーン技術”を用いてゲームの未来をリビルドしたい。RE-BUILDING THE FUTURE OF GAMING WITH BLOCKCHAIN TECHNOLOGY!