DoubleLoop
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DoubleLoop

The Product Management Triangle

A Graphical Model for Discussing Product Management Topics

Figure 1. The Product Network.
Figure 2. White space regions.
  1. the users of the product are paying directly for it; or
  2. user attention is attracted to sell to advertisers.
Figure 3. Examples of the roles that fill each region of white space.
Figure 5. Synthesis region AB.
  1. the users of the product are paying directly for it;
  2. user attention is attracted to sell to advertisers.
Figure 6. Synthesis region BC.
Figure 7. Synthesis region AC.
  1. Product management must recognize and fill the important white space between the elements of the product network; i.e., manage regions A, B, C. If an essential link is missing, the product manager must act as that link or find a way to fill it. Towards this end, a product manager must be able to at least adequately fill all roles surrounding a product, from web analytics, to account management, to project management.
  2. Product management must synthesize the different inputs effecting each element in the product network; i.e., manage regions AB, BC, and AC. A product manager must own the company’s narrative for each element. Developers need a clear story for what to do. Users need a clear story for how to use the product. The business needs a clear story for the product’s contribution to the world. Through an act of synthesis, the product manager is the author and evangelist of these stories.

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DoubleLoop is a tool that product leaders use to communicate business impact. To learn more, check us out at doubleloop.app.

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