Are You a Credible Resource for Your Audience
According to Douglas Vermeeren most speakers don’t fully understand the importance or process of attaining credibility. Most think that what they really need is a unique approach to present and a focus on a signature talk and personal story. While those things are interesting they are not valuable. They also don’t build massive credibility for your brand.
In other words just telling your story isn’t enough to make you an expert. YOU MUST ACTUALLY UNDERSTAND YOUR MARKET AND DELIVER RESULTS DRIVEN VALUE. Ummm… is this important. Why the heck do you think I wrote in in caps??? It is paramount and this is what will separate speakers in the future between those who have careers and those who do it as a hobby. If you want to rise above the chaos that is the speaking business today drop the idea of a signature story making you special and valuable. It’s a lie taught by those who don’t understand the business.
What the industry supports is people who actually add value. You gain this kind of credibility by taking your speaking business seriously enough to invest the effort to understand the marketplace, the content that is occurring in the conversation, to create and think about things in an innovative pioneering way and just get good at working with people. Wow! Why aren’t people doing it? (lazy? ego based? unaware? I don’t know possibly all of the above. Most people think that the speaking business is easy money and they aren’t willing to do the work.
Source : https://douglasvermeeren.wordpress.com/2017/10/31/your-credibility-as-a-speaker-is-weak/
