down the rabbit hole

Remember that children’s game telephone? It was definitely entertaining.

Using Jobs To Be Done For Product Discovery

‘Jobs’ interviews are fun and tremendously helpful. This script will help your team get started with them.

Resolving the destructive effects of Personas.

We value ideas such as free speech and freedom of expression; yet, we criticize yours.

Great For Everyone — Not Just For Data Researchers

Too many words….

Digging and unpacking an interview

When you understand the difference between a feature and a product, designing that successful product will be easier.

Too many assumptions are dangerous

Learning from a new way to define features and products.

The company may survive — if it finds a job to be done.

Google can help Glass’ design and adoption if they get a clearer picture of the job to be done.

How one team used Job Stories to design a Profile 

Effectively execute marketing, build better products and launch more powerful promotion.