Transform Ad Creation with Artificial Intelligence: Meet Pencil
Imagine a tool capable of generating countless creatives for your marketing campaigns in minutes, saving time and resources. I’m not talking about a team of designers dedicated to your brand, nor a complex tool, but a totally intuitive platform.
With just a few clicks, you can generate a variety of ad formats, fully aligned with your brand’s objectives and preferences, for the main ad platforms and even have a forecast of which one will perform best. It sounds unbelievable, but it’s real: I’m talking about Pencil, a generative AI SaaS platform, recently recognized by Fast Company as one of the most innovative companies in the world in 2024 — the only one in the advertising and marketing sector to make the list.
Like DP6, Pencil is part of The Brandtech Group, but don’t be fooled into thinking that was the motivation for this article. If you follow DP6, you know that we are agnostic when it comes to establishing partnerships and that we base our choice of tools solely and exclusively on the best solutions for our clients’ businesses. And that’s why, after testing Pencil in our own marketing department and witnessing how revolutionary it is and how much scalability and automation it can bring to our marketing efforts, we felt the need to introduce it to the Brazilian market.
Since its founding in 2018, using the latest AI models, including OpenAI’s ChatGPT, Pencil has helped more than 5,000 brands create more than 1 million ads, managing more than $1 billion in media spend. Companies such as Unilever, Google, Molson Coors, L’Oreal, General Mills, Wella, Diageo, and Pernod Ricard have already bet on Pencil’s potential for their marketing campaigns.
Maximizing Creativity with AI: Pencil’s Innovative Vision
Just as the invention of the pencil revolutionized the way we write, draw, and communicate, hence the inspiration for the name Pencil — which refers directly to this revolutionary tool — we believe that the best way to create today involves the use of artificial intelligence (AI). Contrary to the fear spread by some experts that AI can replace human creativity, Pencil holds the opposite view: that artificial intelligence will be an ally, empowering people to maximize their creativity, helping them to create ads that not only work more effectively, delivering twice as good results but also halving costs and doubling performance without sacrificing quality.
Creating impactful ads without complications
With an intuitive design, Pencil is accessible even to those with little experience in graphic design, making it a valuable tool for marketing teams at all levels of expertise.
To create an ad using Pencil, follow these basic steps:
- Choose the type of ad you want to create: it can be a video, a static piece, or a carousel;
- Provide some basic information about your brand or product: This will help Pencil better understand what you are trying to promote;
- Use Pencil’s suggestions: Based on the data analyzed, Pencil will provide suggestions on how to create your ad;
- Personalize your ad: Add personalized text, images, or videos to your ad to make it unique;
- Review and adjust as necessary: Before publishing your ad, review it carefully and make any necessary adjustments.
Pencil features that make it a revolutionary tool
Now that we’ve given you some context about Pencil, let’s delve into some of the main features that, in our view, make the tool a game changer in the world of marketing and design:
Creative generation: The creative generation function is one of Pencil’s most significant innovations. Using machine learning algorithms, it creates a multitude of creatives from scratch in a matter of minutes with minimal manual effort. In this way, brands no longer have to rely exclusively on the creative talent and time invested by people to produce their advertising content. This significantly simplifies the process, allowing marketers to devote more attention to strategy, rather than focusing on execution.
Performance Forecasting: At Pencil, decisions are not based solely on intuition, but on real data (our mantra around here). Pencil’s performance prediction feature uses historical data and artificial intelligence algorithms to predict how a new creative might perform. This prediction helps brands make informed decisions about which ads to run, potentially reducing wasted marketing spend and helping to create more effective campaigns that resonate with their target audience. It’s like having a crystal ball that gives you insights into your potential return on investment (ROI) before you even launch a campaign.
Iteration and Optimization: Finally, the iteration and optimization function is based on learning from previous results to improve future ones. Pencil’s AI analyzes the performance of past campaigns and uses this information to refine the next ad creative. This continuous cycle of learning and improvement ensures that your marketing efforts become more and more effective over time.
Try Pencil — Discover the Power of Pencil and Transform Your Marketing Strategy
We’re sure that, after reading all this, you’d like to try Pencil and see how it all works in practice, wouldn’t you? The good news is that it is possible to test Pencil by subscribing directly through the website. It’s completely free and doesn’t require a credit card. Feel free to explore the tool’s features and discover how to use it to boost your marketing campaigns.
If you would like more personalized support, DP6 is ready to be your partner on this journey. We offer support both in planning and in the Pencil adoption roadmap, ensuring an efficient and hassle-free integration. Our expertise also covers the use of generative AI for marketing fully. Count on DP6 to help you integrate artificial intelligence into your digital strategy, going far beyond creativity. Talk to DP6!
Profile of the Author: Caroline Cintra | Nina’s mother, has a postgraduate degree in Marketing from FECAP, is a lifelong English teacher, Head of Marketing at DP6 and, when she has time, likes to read and try her hand at cooking.
