DP6 TeamCannes Lions 2024 — Insights and Learnings on Data and Creative EffectivenessInsights and Trends from the World’s Largest Advertising Festival5h ago5h ago
DP6 TeamData Visualization Series — 1. Principles for Accessible and Inclusive Data VisualizationHow to Transform Complex Data into Clear, Accessible Information to Improve Decision-Making and Increase Operational Efficiency2d ago2d ago
DP6 TeamProxxima 2024 and the Hyper-personalization of Consumer CommunicationDiscover how brands are using AI and data to create personalized experiences and win over the new multi-connected consumer.Jun 20Jun 20
DP6 TeamWant to know your customer better? Discover the power of CDPsLearn how CDP can revolutionize personalization and data management in your digital marketing strategy, guaranteeing privacy, effectivenessJun 13Jun 13
DP6 TeamFundamental Guide to Data Engineering on AWSDiscover how AWS tools and services can boost your digital marketing strategies through data storage, processing and analysis solutions.Jun 6Jun 6
DP6 TeamAttribution in GA4: Challenges and Solutions for MarketersDiscover how to master Google Analytics 4 attribution models to optimize your digital marketing strategies and drive effective results.May 23May 23
DP6 TeamMarketing Revolution: The Transformative Impact of Generative Artificial IntelligenceGenerative AI promises to revolutionize marketing through the creation of innovative content and the improvement of customer experience…May 16May 16
DP6 TeamData Governance: Quality and Security of Marketing DataDiscover how data governance can transform challenges into opportunities, increasing efficiency, security, and compliance in digital…May 9May 9
DP6 TeamThe Importance of Using 1st Party Data with the End of Third-Party CookiesGlobal concern for online privacy from users and government bodies has initiated a new paradigm regarding digital behavior data collection…May 2May 2
DP6 TeamNew features in Google Analytics 4Google Analytics (GA4) has been constantly evolving, introducing new features and enhancements to offer a more complete and efficient…Apr 26Apr 26