DP6 US

DP6 Team

Attribution in GA4: Challenges and Solutions for Marketers

Discover how to master Google Analytics 4 attribution models to optimize your digital marketing strategies and drive effective results.

9 min read21 hours ago

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Attribution in GA4: Challenges and Solutions for Marketers

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DP6 Team

Marketing Revolution: The Transformative Impact of Generative Artificial Intelligence

Generative AI promises to revolutionize marketing through the creation of innovative content and the improvement of customer experience…

7 min readMay 16, 2024

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Marketing Revolution: The Transformative Impact of Generative Artificial Intelligence

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DP6 Team

Data Governance: Quality and Security of Marketing Data

Discover how data governance can transform challenges into opportunities, increasing efficiency, security, and compliance in digital…

8 min readMay 9, 2024

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Data Governance: Quality and Security of Marketing Data

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DP6 Team

The Importance of Using 1st Party Data with the End of Third-Party Cookies

Global concern for online privacy from users and government bodies has initiated a new paradigm regarding digital behavior data collection…

6 min readMay 2, 2024

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The Importance of Using 1st Party Data with the End of Third-Party Cookies

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DP6 Team

New features in Google Analytics 4

Google Analytics (GA4) has been constantly evolving, introducing new features and enhancements to offer a more complete and efficient…

5 min readApr 26, 2024

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New features in Google Analytics 4

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DP6 Team

Alternatives to Tracking Cookies: New Approaches to Audience Segmentation

Do you know that ad you get on social media after “just thinking” about buying something? You should know that it can and will be impacted…

6 min readApr 17, 2024

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Alternatives to Tracking Cookies: New Approaches to Audience Segmentation

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DP6 Team

Transform Ad Creation with Artificial Intelligence: Meet Pencil

Imagine a tool capable of generating countless creatives for your marketing campaigns in minutes, saving time and resources. I’m not…

5 min readApr 5, 2024

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Transform Ad Creation with Artificial Intelligence: Meet Pencil

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DP6 Team

Main Differences between Sessions in Universal Analytics and GA4: Impact on Metrics and Analysis

With the imminent discontinuation of Google Analytics Universal (GAU) on July 1, 2024, the migration to Google Analytics 4 (GA4) becomes…

6 min readMar 28, 2024

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Main Differences between Sessions in Universal Analytics and GA4: Impact on Metrics and Analysis

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DP6 Team

Agile Marketing: Revolutionizing Digital Marketing Strategy in the Information Age

Introduction

3 min readMar 22, 2024

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Agile Marketing: Revolutionizing Digital Marketing Strategy in the Information Age

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DP6 Team

Key Steps to Build a Robust Data Pipeline

Every minute, hour and day, marketing campaigns and ads become more robust and well-crafted, even seeming to be able to “read the…

9 min readMar 19, 2024

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Key Steps to Build a Robust Data Pipeline

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We are a consultancy focused on digital marketing excellence. Our services range across all data maturity levels to help companies reach a data-driven model that allows for a higher level of results on their digital marketing efforts.
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Editors
DP6 Team
blog.dp6.com.br
Carlos Eduardo André Magalhães
Cadu Magalhães
Hey! I'm Cadu, a self-taught Data Engineer, Developer and now content creator. Here I'll write content about data engineering for all levels

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