Trying to build a steady following on social media platforms from the starting point of nothing can seem like an impossible task, and it absolutely can be without the proper approach to cultivating and growing that following. There are currently 3.48 billion people using social media, which translates to countless profiles and posts, in-order to become a relevant force in your respective field you must differentiate yourself and grow your following.
Weight loss expert, health guru, and award-winning physician Dr. Jan McBarron of Duke and the Doctor experienced many of the challenges inherent in growing a following on social media when she first began using the most popular platforms to try and engage a wider audience.
She found that when it came to the online realm, her decades of experience as a respected health practitioner didn’t carry nearly the same weight they did in the real world. Online, she was just another account, on the same virtual footing as just about any other social media newbie.
She has since implemented the following practices and strategies to grow her audience and share her powerful brand of weight loss and self-empowerment with people around the world.
Create a Compelling Profile
Even the best posts or tweets in the world will quickly get buried on your feed and become obsolete. The one thing that won’t is your profile, which will greet every visitor to your page, going a long way towards convincing them whether you’re someone worth following or not.
You have a very limited amount of space to pitch your case, so keep your points extremely short and focus on only the most relevant stuff. Don’t just list your resume, accomplishments and hobbies in bullet point form though, you need to sneak at least a little bit of attitude and wit in there as well. If you can’t even make yourself sound interesting, visitors will wonder what hope there is for your content.
Connect with Your Target Audience
Building an audience requires not only putting out your own posts, but also interacting with others through established authorities in the field. Dr. Jan McBarron found that she was able to more rapidly grow her audience on days when she spent time sharing her advice on leading medical and weight loss channels, though ones with a slightly different focus.
Also be generous when it comes to sharing other good content you come across. This essentially gives you “free” content for your own page, while encouraging others to return the favor and share your content with their audience.
Create an Incentive to Follow You
If your profile and content alone aren’t hacking it, you can make it even easier on prospective followers by giving them an added incentive to follow you. A simple one is to announce that you follow all of your followers, creating an interconnected web of like-minded individuals (and satisfying those that simply want more followers themselves).
A more organic and better strategy according to Dr. Jan McBarron is to offer a free report, newsletter, random prize draw, or other kinds of bonus content for those that follow you. Going this route can also allow you to build an email list of some of your followers, which also has tremendous value.
Dr. Jan McBarron’s Final Thoughts
Growing your social media platforms are difficult, but it is a necessary practice if you are planning on being a relevant force in your industry. The above list of practices to implement is how Dr. Jan McBarron found success in growing her followers; however, she states that this list is not exhaustive. Those seeking to grow their platforms need to take a more in-depth analytical approach that uncovers your specific niche and how you can add value to others.