Every April, the Idaho Advertising Federation and the Boise Advertising Federation team-up to throw THE creative showcase for the state of Idaho — The Rockie Awards. In this competition, creative accolades are doled out across all subsets of advertising from design-to-strategy-to-digital, and even public relations.
This year, we’re stoked to bring home hardware for a diverse group of clients such as; Idaho Forest Products Commission, Visit Idaho, Your Health Idaho, the J.A. and Kathryn Albertson Family Foundation, Jelli, Funko, and Faces of Hope. All in all, the haul was two golds, eight silvers, one citation, and the granddaddy of ’em all — the Best of Show (Visit Idaho — 18 Summers).
And while awards are great, this time of the year is more about reflection for us. A time to stop and think about the challenges we’ve helped our clients solve, the growth we’ve made as agency and individuals, the bonds we’ve built with one another, and how fortunate we are to work in a creative industry, day-in, and day-out.
It’s also a time to look forward and around us. This year’s show displayed solid work from the usual suspects and impressive newcomers. We think that is fantastic. Idaho’s creative community and culture are alive and well. And that is a good thing for each and every one of us. Because when folks in market and out are looking for creativity, they’ll see us as a haven for compelling, thoughtful, and strategic work. Kudos to everyone building their thing and bringing it — it makes us all better.
John Drake, our Chief Strategy Officer, started his weekly Monday email to the agency with this sentiment: “Some agencies discount award shows or don’t enter at all. I’ve never agreed with that. I’m glad this agency enters.”
Yes, John, us too. BUT, to some agencies, awards are how they define their worth, their success, and their value to the industry. We’ve never been that way. We exist to help our clients achieve their goals and build their brands. And to those who trust us with this duty every day, we thank you.
Watch out 2019. We’re on our way.