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Divesting our Media Business — And the Beginning of Drawbridge 2.0!
Seven years ago, Drawbridge was founded with the belief that artificial intelligence and machine learning could be leveraged to build…
Kamakshi Sivaramakrishnan
May 14, 2018
Why Big Brands Like Electronic Arts Aren’t Playing Games With Identity
Why Big Brands Like Electronic Arts Aren’t Playing Games With Identity
Brands and publishers are making moves to take back ownership over their audience data
Brian Ferrario
Aug 14, 2017
Crossing the Great Wall: Identity-Based Marketing in China Requires Creative Answers
Crossing the Great Wall: Identity-Based Marketing in China Requires Creative Answers
In recent decades, technology creation and adoption has advanced rapidly in China. The nation now leads the world in clean energy…
Kamakshi Sivaramakrishnan
Sep 26, 2016
Why Agencies Should Be Betting Big on Data
Why Agencies Should Be Betting Big on Data
Agencies Should Consider Bringing Mar Tech In-House to Better Serve Clients
Brian Ferrario
Aug 8, 2016
5 Sales Lessons B2B Companies Can Learn from Apple
5 Sales Lessons B2B Companies Can Learn from Apple
Apple’s emergence as one of the world’s most powerful and valuable companies is generally attributed to its incredible feats of design and…
Winston Crawford
Jun 2, 2016
Forget the 4 P’s of Marketing — Today it’s All About the 4 I’s
Forget the 4 P’s of Marketing — Today it’s All About the 4 I’s
At the core of traditional marketing are the all-important “4 P’s:” Product, Place, Price, and Promotion. These have been the essential…
Dominic Dunne
Jun 1, 2016
From Buzzword to Best-Practice: Mastering ‘Cross-Device’
From Buzzword to Best-Practice: Mastering ‘Cross-Device’
You’ve heard all of the cross-device buzzwords… Cross-screen. Omnichannel. Probabilistic. Deterministic. Walled Gardens. Scale. Accuracy…
Azad Jacobs
Apr 6, 2016
Why Every Enterprise Will Soon Be Addicted to Cross-Device Data
Why Every Enterprise Will Soon Be Addicted to Cross-Device Data
We’ve seen this building for years — the lines are blurring between mobile and desktop activities for consumers. We’re fast approaching the…
Brian Ferrario
Feb 24, 2016
Meet the AdMob Mafia
Meet the AdMob Mafia
In 2009, mobile upstart AdMob was aquired by Google for a whopping $750 million. The cultural DNA at AdMob pushed entrepreneurship and…
Brian Ferrario
Dec 2, 2015
Traditional TV: The Next Emerging Device
Traditional TV: The Next Emerging Device
When we think of “emerging devices,” images of smartwatches and quirky Internet-of-Things devices typically come to mind.
Kamakshi Sivaramakrishnan
Nov 23, 2015
The Race for the White House Starts with Winning the Hearts, Minds, and Devices of Millennials
The Race for the White House Starts with Winning the Hearts, Minds, and Devices of Millennials
The United States is home to 80 million millennials, nearly all of whom will be of voting age for the 2016 Presidential election. They…
Brian Ferrario
Nov 12, 2015
Mountain or Molehill? What mobile ad blocking means for the ad tech ecosystem
Mountain or Molehill? What mobile ad blocking means for the ad tech ecosystem
When Apple hit the market with the iPhone6s and introduced iOS 9 to our mobile devices, a new phenomenon was introduced to ad tech. For the…
Brian Ferrario
Oct 28, 2015
Shifting Gears to Get in Front of Multidevice Auto Shoppers
Shifting Gears to Get in Front of Multidevice Auto Shoppers
How Cross-Device Can Rev Up Sales for Auto Brands
Brian Ferrario
Oct 12, 2015
Why Have We Only Mastered Viewability Measurement On Desktop?
Why Have We Only Mastered Viewability Measurement On Desktop?
Marketers increasingly and understandably want paid media to be viewable, and with that desire comes the need for third-party measurement…
Azad Jacobs
Oct 2, 2015
It’s Time For Better Attribution Solutions
It’s Time For Better Attribution Solutions
Up until about 2010, when consumers relied on a single device to consume media and make digital purchases, it was fairly easy and made…
Rahul Bafna
Oct 1, 2015
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