Drawbridge Awarded Industry’s Earliest Patent for Identity Resolution
Patent Validates Company as Category Creator and Owner of the Intellectual Property Underpinning Probabilistic Identity
San Mateo, CA, USA — Tuesday, April 9, 2019 — The United States Patent and Trademark Office has awarded Patent 10248968 for “System and Method for Determining Related Digital Identities” to Drawbridge, giving the company the seminal methodology patent for predicting consumer identity across multiple digital identifiers. The patent covers the foundational methodology on which all probabilistic identity graphs are built, including the underlying techniques for collecting digital identity observations, identifying potential digital identity pairings from those observations, calculating association scores, and selecting high-probability digital identity pairs.
The Forrester Research “Now Tech: Identity Resolution, Q3 2018” report says, “the growth of touchpoints and devices, siloed data, and a patchwork of marketing technologies leaves marketers with a fragmented view of the customer. Marketers need to combat this harsh reality by becoming adept at leveraging the data, technology, and processes that comprise identity resolution to address their business objectives.”
The report goes on to say that B2C marketers who leverage identity resolution can improve customer data management, better target and personalize customer interactions, and gain efficiencies through measurement.
Identity in the age of device proliferation will ultimately be resolved by AI and machine learning, which must include probabilistic approaches. With this patent, the road to identity resolution now runs squarely through Drawbridge.
“As the earliest innovator in this space, our team developed groundbreaking techniques that created the category for probabilistic identity resolution, and this patent validates our position,” said Drawbridge CTO Devin Guan. “Since founding the category, we have kept up the pace of innovation and our currently pending patents continue to demonstrate that leadership.”