Things To Consider For A Successful Hashtag Campaign
Hashtags are seen all over the internet and are used across all social media platforms. It has brought a new revolution in social media marketing. Hashtags are hyperlinked to search results and can benefit businesses to a greater extent. Many businesses or brands face certain difficulties in running their hashtag campaign, which leaves them behind in the digital race.
A good hashtag campaign helps in generating traffic and spread awareness about your brand. It helps in boosting your event by increasing the visibility of your content. Hashtags enhance social media experience for anyone who uses it and engages audiences worldwide. Hashtags allow information to gather collectively and make it easily accessible to viewers.
Social media marketing has spread its wings and various practices like hashtag social cafe, Instagram hashtag printer, Instagram photo box and so on came into existence, where event or brand hashtags are used. These social media and digital activation strategies are used by brands to promote their event, product or services.
How do Hashtags work?
Companies, brands or businesses create their hashtags in order to promote their business over social media. It helps them in engaging various audiences across the globe. Hashtags make information easily accessible and searchable. Hashtags make it easier to search for any event and participate in the conversation by simply using their hashtag. It allows topics to trend on social media as they are linked with the search tab.
How Hashtags enhance your online interactions?
Hashtag gathers the attendees of a live event together in one place. It offers an opportunity for attendees to interact with each other. Hashtags allow you to discuss the campaign online and share your views and opinions with other participants.
Now various question starts popping in your mind. The first question that arises in mind is what points you should consider before designing the hashtag? How to market a brand with a hashtag? How hashtags will benefit my marketing campaign? What things should be kept in mind for a successful hashtag campaign and so on.
Let’s discuss how you can run a successful hashtag campaign
1. Choose a hashtag that fits your brand
Choosing the right hashtag for your brand or event is the first step while designing hashtag. It should resonate with your brand and your target audience.
2. It should be memorable
Creating a hashtag that is easy to remember, increases the chance of being used over social media platforms.
3. Keep it as short and concise
Keeping hashtags shorter in length makes it memorable and it stays in mind without much effort. Twitter allows 16 characters in its username. Keep the hashtag to the same amount of characters. It is beneficial for any brand.
4. A hashtag must be relevant according to posts
A relevant hashtag makes it easier to reach a larger audience with much ease. To create an awareness about a brand mention your brand name in the hashtag as the brand and product both are showcased which gives more visibility to the brand.
5. The hashtag should be fresh and not copied
You must ensure your hashtag is fresh and no one else is using your hashtag. To know how your hashtag campaign is working or not, you need to keep a record of the number of times your hashtag is been used across social media.
6. Conversational hashtags work more effectively
Conversational hashtags fit in the sentences easily and are easily used in the tweets between sentences. This works better on social media platforms.
Brand Activation Strategies that use Hashtags
Marketers are using various digital brand activation strategies to leverage their brands. Hashtags play a crucial role in all the strategies. Interactive technology is the latest trend in marketing strategy nowadays. Simply get your event on social media with Instagram hashtag printer or tweet cafe.
Let’s have a look at some Interactive technologies that uses hashtags to promote an event and is making noise with its existence.
- Instagram Photo Box
An Instagram photo box is a perfect fit when you want to promote any event whether is corporate or personal. It allows attendees to get clicked by following the instructions on the touch screen while adding some filters and layouts from the section. It shows the option to upload your image online with the hashtag of an event to get a print instantly. Hashtags are used by many attendees at the event if they get themselves clicked through the Instagram photo box.
2. Tweets Cafe or Social Cafe
Tweet cafe or Social cafe is a perfect way to make your event go viral on social media, as it attracts the audience by offering surprise gifts. A simple tweet with your event hashtag along with a particular box number makes your campaign reach millions of active users.
Tweet cafe, a creative way of experiential marketing is all that your brand needs. It makes your marketing campaigns a notch higher than other campaigns while creating a buzz on social media.
3. Instagram Hashtag Printer
Instagram hashtag printer is most commonly used now a day as a part of marketing strategy. It creates a sense of excitement among attendees, giving them the opportunity to interact with each other in real-time. You can get clicked during the event while capturing the whole event and upload them to Instagram or Twitter with the event hashtag and get print instantly.
Many marketers are using hashtag campaigns to gain the attention of viewers around the globe. Hashtag campaigns are known for increasing the visibility of the content thereby creating brand awareness. It helps in engaging more audiences or driving more traffic for a particular event. To run a successful hashtag campaign few considerations should be taken into account. Let your hashtag campaign make a buzz on social media.
