How YouTube boosts ecommerce

YouTube community has grown up to a billion users, and almost half of them have their own shared content, or have a YouTube vlog channel, at about a number of 152 million blogs. Famous YouTubers have been around from 2011, but their unique personalities and a wide range, they have grown in popularity and make sales out of their “personal brand”. We have some interesting examples on how e-commerce goes hand to hand with YouTube.

Rapping Clothes & Posters

Have you heard of Epic Rap Battles? They have made their name on YouTube, creating great comedy rap pieces, confronting personalities such as Sir Isaac Newton vs Bill Nye, Goku vs Superman or Miley Cyrus vs Joan of Arc. Their fun satire is watched & appreciated by 14 million subscribers. Sales are the next great thing, when having this amount of viewers — Epic Rap Battles have their own merchandise, with shirts, hoodies and posters. All of this can be found on their website, on a build-in ecommerce shop.

“This book loves you” — by PewDiePie

“Don’t be yourself. Be a pizza. Everyone loves pizza.” — you can find this inspirational quote in the first book by the most famous YouTuber ever. If PiewDiePie does not ring a bell in your head, better google & get your update quick! Swedish youtuber made millions on his channel, having more than 52 million subscribers, and over 14.5 billion views. Most of his early vlogs were about games & playing along with the audience, but now, the channel has grown to be a sarcastic comment channel, with a lot of distance towards internet reality. His book is an illustrated piece of inspirational quotes & sayings, all wrapped in a funny, ironic style. Selling books by YouTubers is a popular thing, and PewDiePie is not the only one — you can find books by Shane Dawson on self-appreciation or Zoella’s novel “Girl Online” telling a story about Penny, a teen blogger. Most of these books are distributed on Amazon.

Facebook Store as a sales example

Selling via Social Media is much more convenient and user friendly, as shoppers can browse the internet without leaving their favourite platform. Simply, before you buy, you have to check out, if you can afford it, and if you could do it without leaving Facebook or Instagram, this would be the most preferable way to reach your goal. The YouTube comedy group Smosh has used an option to have a Facebook Store on their page. They are watched by over 22 million subscribers, and have a great vlogs on celebrities, popular apps and games, or pranks & fails that will make you cry from laughter. If you want to purchase Smosh hoodie, a cap or shirt, simply use their Facebook page to do so.

Company Collab and own line of cosmetics.

YouTube has it’s own engaged audience, when it comes to fashion and beauty products. Tags, such as “Get ready with me”, “Outfit of the day” or “Makeup Tutorial” have a wide range of popularity and are watched daily by millions of users. But, makeup DIY’s or cosmetic reviews are one thing, and launching own line of cosmetics is another. A famous vloger Bunny, known as Grav3yardgirl has made a collab with Tarte Cosmetics, producing a line of lipsticks and an eye-shadow palette, that has been sold out in three hours after the launch. Bunny is a fashion & makeup vlogger, that has a down-to-earth unique style, based on Tim Burton movies and Clockwork Orange characters. Her products were available online, on Tarte Cosmetics website and in Sephora stores, but both merchandise channels sold out the palette & lip paints, experiencing downtime on the ecommerce page. There are some more popular YouTube stars, that made their collab with cosmetics companies, such as Michelle Phan, Jaclyn Hill or Kathleen Lights.

Upselling Apps.

There’s another product, that you can sell online and that is… Yep, you’ve guessed it: apps & games, loved by the followers. Roman Atwood, subscribed by over 11 million users, has launched his own game downloadable from Google Play & AppStore. War & Pieces is a game designed for younger audience, tested by Roman’s own son. The other example is a Spanish language comedy group Porta dos Fundos, that has launched a series of games and applications. You can imagine, that having a large audience and launching an app is a sure success, and it has been proven by variety of vlogers.