Turning selfies into sales — ecommerce visual apps
Buying with your eyes is as popular as is true. Images turn our minds around products, and stay with us more often than text. Pictures also work much better on our imagination — as scientists claim, and proven research from neuroscientists has shown that we concentrate a lot more on visual content, rather than on text or even on audio. Most inspirational pictures carry a dash of mystery, play with colour, have unobvious composition — this makes our brain focused more on the picture, as Professor Ramachandran explains. Puzzling visual content makes us think twice, and wonder about the story behind the line. That’s why creating an outstanding, interesting posters is crucial for sales. In the visual world we also have a key social factor, as millions and millions of users are creating their own content everyday. The pictures might be unprofessional or too dark, but if they include branding, they might as well make sales. What’s the conclusion? Do both. Create enigmatic visual content & engage users to pose with your products. How to do this? Invest in apps that help out the biggest brands around the world.
Quik & Magisto
Short movies are a huge attention catcher, especially when placed on social media, where they are played automatically as users scroll the screen. And, there is no better way of making extraordinary movies than through a GoPro app, Quick, that will make and edit short movies from a video or pictures. Movement is something that our brain notices immediately, as seeing objects move was crucial in human’s early surviving. Catch the best filters for an original movie with Magisto and play with text in your video content. This app will make your videos far from dull, and it’s most definitely worth trying.
Pixlr & Prisma
Stunning filters inspired by various artists, made Prisma such a success, that the app was downloaded over 10 million times. Enigmatic, enchanting and surrealistic filters, made each and every photo a piece of art and have been used by the most renowned companies. But, there’s also Pixlr worth mentioning. The app works in layers, so you can change the background of the photo, has an editor for effects and text and can be used to bust colours in your pictures. A great tool to make text promotions, or portrait your products in a way that’s moving and exciting.
Olapic & Piqora
Those apps are designed for companies, that want to maintain their tags and share user created content. If your customers see the effort and engagement that you give them, they will be more than happy to tag you again, and, with a short message you can ask them for reposting their pictures (both Olapic and Piquora have a feature for that). As you can imagine, user generated content can grow viral, especially if you are able to repost it. Mentioned apps are basically Google for Instagram. You can either type in the hashtag or your brand, and they will serve as a search engine, with the possibility to connect with particular users. A perfect way to encourage more tags and more clients.
Qwik & Canva
Pictures speak louder than words, so… make your words appear as pictures. As anything you want to communicate can be enchanted with a picture or a graphic. Facebook has made a step towards this approach, but the shaded & colorful statuses are simply dull. Canva is an online desktop device, that will serve as a perfect & free infographic channel, and Qwik will make the same on mobile. Different fonts and backgrounds will make each and every text stunning, whether it’s a promotional code or a holiday message.
