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Meet Heidi, Investment Associate — Using her founder experience to find and build successful companies.

We are continuing the Meet the Team article by introducing you to Heidi Lee — Investment Associate at Dreamcraft. As a former founder, Heidi has hands-on experience with the challenges founders face. She’s also an explorer of the world and is always on the lookout for great opportunities. If that sparks your interest, keep on reading.

Already at a young age, Heidi was on the lookout for great opportunities that would progress her way of thinking and skillset. She was born and raised in New Zealand, but she always had an eye for the larger world. When the time came to study, she was lucky enough to chase bigger opportunities and go to The Wharton School of The University of Pennsylvania. This was a life-changing experience for her.

After graduating, Heidi gained great, professional experience at Morgan Stanley in New York and Perella Weinberg Partners in San Francisco, working on M&A deals with transaction values of $5B

After 6 years in the States, Heidi felt that it was time to look for her next opportunity, and she wanted a change of scenery. During her studies, she had done a semester exchange in Copenhagen and fell in love with the quality of life, innovation, and values of Denmark and the Danish people. So, that was what she wanted to explore closer. With her growing passion for making positive change, she applied and got a scholarship for a Masters in Organisation Innovation & Entrepreneurship at CBS. That turned out to be a great fit for her next project.

During the pandemic, Heidi and her roommate, and fellow classmate, spent much of their time having conversations about the difficulties they felt in investing their money ethically. Also, they felt the frustration from the unequal ownership of stocks — 90% of stocks belong to 10% of the wealthiest, and majority men.

So what did they do? They decided to fix the problem themselves and created the startup Finuprise, an impact investing platform for ordinary people. Money talks, so let’s be loud!

From her time as a startup founder and operator, Heidi saw firsthand that many founders face the same challenges in the ecosystem. Whether it be fundraising, pivoting, or validating the elusive product-market fit. So, in order to work with the best founders and solve the biggest challenges, she decided to become an investor.

To Heidi, the best investor is transparent, motivated to help founders, and is a mix between a dreamer and a skilled craftsperson.

At Dreamcraft, Heidi is part of the Investment Team. Her areas of interest are Fintech & DeFi, the circular economy, and sustainability, but she is open-minded and, therefore, always on the lookout for talented founders with great passion and motivation for building successful companies.

If you wish to get in touch with Heidi, you can reach her at heidi@dreamcraft.vc or connect with her on LinkedIn.

Meet more of the Dreamcraft team here:



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