Meet the Team: Alma, Investment Analyst — Bringing Experience from both Sides of the Table
We continue our “Meet the Team” series, by introducing you to Alma Holst — Investment Analyst and our newest addition to the Investment Team at Dreamcraft Ventures. With experience from both startups and early-stage investing, Alma will be supporting the team on sourcing, investments and fundraising as well as expanding Dreamcraft’s footprint in her home country Sweden.
Alma was first introduced to the Nordic startup ecosystem as a 19-year old when she joined a Stockholm-based D2C jewelry brand called All Blues. As the company’s first hire, she worked closely with the founders for two years in building the company from the ground up. It was here Alma’s entrepreneurial drive was born, and she lived and breathed the company as if it was her own.
After finishing her Bachelor’s at Stockholm School of Economics, Alma decided to leave her home town and continue her studies abroad. The destination was set to Copenhagen and Copenhagen Business School, where she found the multidisciplinary Master’s program Finance and Strategic Management, but more importantly, an opportunity to live closer to the Danish part of her family. Three years later, and countless hours spent on Duolingo, Alma now considers herself having two homes, one in Stockholm and one in Copenhagen.
While a growing interest in tech was what first got Alma curious about venture capital, it was a report on the lack of diversity in VCs and startups that motivated her to try to break into the industry. Her way in was with the help from a strong role model in the ecosystem, Thea Messel, the founding partner of the investment company Unconventional Ventures and the very author of that report. Inspired by their mission to unlock the potential of underrepresented founders in the Nordics, Alma eventually joined Unconventional Ventures as a student analyst.
“I was very lucky that one of the first people in VC that I ever got in contact with was someone that I, as a young woman, could relate to. Representation really is key and if me joining Dreamcraft could eventually inspire more women to get curious about VC, I would be so happy.”
This experience was followed by a full-time internship at Finnish/Swedish pre-seed/seed fund Icebreaker VC, where Alma had the joy of meeting with multiple promising founders on a daily basis.
For the past couple of months Alma has leveraged her startup and investor experience as a freelancing consultant, advising young consumer brands on topics such as go-to-market strategy, brand building and international expansion.
“Working at and consulting startups has given me valuable insight into the difficult task of turning a great business idea into reality. Hands-on experience of the ups and downs building a startup entails, is something I recommend all young VCs to try to gain at some point in their careers.”
At Dreamcraft, Alma will team up with Investment Associates Henrik and Magnus to find the best founder teams and further expand Dreamcraft’s presence in Sweden and the larger Nordic ecosystem. In parallel to her work for the fund, Alma will continue to gain experience from the other side of the table by consulting early founder teams.
If you wish to get in touch with Alma, feel free to reach out at email@example.com