5 Reasons Salesforce Admins Can’t Miss Dreamforce ‘15

By Marissa Kraines


Every year from administrators we hear, “I didn’t realize what was possible within Salesforce before coming to Dreamforce.” This year is no different. In fact, this year you’ll realize that the possibilities are endless.

Certified Salesforce Admins are the heart and soul of Dreamforce, and for that reason, we are celebrating, educating, and highlighting them at the center of Dreamforce. The Dreamforce Agenda Builder goes live in August, and we want to make sure you are prepared to sign up for your favorite, and most important, sessions and clinics. If you haven’t registered yet, do it now. And check out some of the top programs for admins at Dreamforce:

1. A Zone for You

For the 2nd year, we are bringing together all things Salesforce Admin in the Admin Zone! Admins are building their careers on Salesforce with amazing success, and after last year’s incredible success, we are bringing the Admin Zone back to the 2nd floor of Moscone West, next to the Developer Zone. This will also be the place for you to learn how to further your career with amazing tips and tricks, network with other admins, hear their stories, and see demos of all the features that matter most to you.

The Admin Zone is for admins by admins, and will provide all the empowerment, networking, inspiration, and fun that you could possibly imagine! This includes 50+ theater sessions (all in Agenda Builder), demos, Trailhead Workshops, coffee, photo booths, trivia, games, and even karaoke contests! Expanding on last year, we will have live podcasts being recorded in the Zone all week long — basically a weeklong live radio show! Come by to see how the Trailhead theme is integrated throughout the Admin Zone.

2. Maximizing Content

Admins always have one of the biggest tracks at Dreamforce, and this year we will have 144 sessions designed to make administrators more successful. This includes 94 40-minute sessions and 50+ 20-minute theater sessions, all aligned to Trailhead. These 40-minute sessions will be on topics including analytics, process automation, mobile, career building, data management & more. We will have sessions are for all levels of admins — and more advanced sessions than ever before. 70% of speakers are first time speakers, presenting brand new topics for admins!

You know what’s cool? Sessions in actual movie theaters are cool. Check out sessions in the Metreon and Century Theaters to see demos on the BIG screen. Tomb Raider or Visual Workflow? Take your pick!

3. We Honor You

Brand new this year, we can finally announce, Admin Day! On Thursday, Sept 17, we are celebrating Salesforce Admins all day long! While details are to come, expect to get special treats, see your peers highlighted across San Francisco, experience meet & greets with Dreamforce VIPs, and much, much more! Stay tuned for more information

4. An Official Keynote!

Also new and cool at Dreamforce this year? The first official Salesforce Admin Keynote! This will be one hour of the best of the best admin specific content from our leading product managers. Make sure to sign up in Agenda Builder to see the Admin spotlight in the big room!

5. Update Your Profile Pic

The Success Community is a professional community, and unfortunately, many of us have a picture with our friends or significant others cut out of the pic. We’ve got you covered for a new photo: We’ll have a photographer in the Admin Zone to take headshots while you’re at your best, your happiest — at Dreamforce!

Did you miss “Admin Success at Dreamforce” on The Road to Dreamforce? Check out the episode to get additional details from Kris Lande, Mike Gerholdt, and Amy Regan Morehouse on the range of programs available to help Salesforce Administrators and users build their skills and careers:

What are you waiting for? Register for Dreamforce today!