Startups: Think Big. Think Dreamforce.

Salesforce
Dreamforce & Salesforce Events
3 min readJul 28, 2015

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By Ludovic Ulrich, Head of Startup Relations

Since 2003, “thinking bigger” has propelled Dreamforce from a small event for cloud computing aficionados to the largest software conference on the planet.

This year, we’re thinking even bigger for Dreamforce ‘15. We’re proud to announce Startup Summit, an event to help startups build, grow and give back — to think big.

Step 1: Have a Dream. A Big Dream.

When Salesforce launched its first Dreamforce to bring together champions of a new industry, curious attendees gathered in the Westin St. Francis Hotel, a famous San Francisco landmark, to discuss the state of Software-as-a-Service and on-demand CRM.

Prepping for the Dreamforce ’04 gala featuring Motown and Soul from Pride and Joy
10 years later, at Dreamforce ‘14, dancing to Bruno Mars & Cake in the San Francisco Civic Center

We didn’t start with celebrity speakers or a gala event, but that didn’t discourage us from thinking big.

Today, top execs, politicians and media celebrities have become expected speakers at the event. We’ve seen everyone from Deepak Chopra to Colin Powell. The Prime Minister of Haiti, Laurent Lamothe, alongside Sean Penn. Not to mention Hillary Clinton, Marissa Mayer and Will.i.am.

In 2014, Marc Benioff’s keynote attracted the eyes of over eight million live viewers worldwide.

Step 2: Dream Bigger.

“Are we thinking big enough?” is a question SVP of Strategic Events Elizabeth Pinkham asks each year. She has overseen Dreamforce since its inception with the goal to create an experience customers will never forget. “We have had a long history of thinking very deliberately about how to create the right energy.”

With lofty goals and relentless determination, Dreamforce grew from 1,300 registered attendees in 2003 to 150,000 in 2014. This year, to provide housing for additional attendees, we even brought in a cruise ship, the DreamBoat.

What if… You Were to Dream Bigger?

Consider attending Startup Summit.

We’re taking it back to 2003. Join 1,000 of your peers for an exclusive, two-day event with sessions focused on practical knowledge and thought leadership to help you build, grow and give back. We’ll present a few special guests of our own throughout the event, closing with a broadcast of Marc’s keynote.

When: Tuesday, September 15th — Wednesday, September 16th
Where: Metreon Theater Complex | SOMA, San Francisco
Cost: $600 (Startup Summit + exclusive networking party hosted by Salesforce Ventures & Pledge 1%)

In addition to Startup Summit, we welcome you to experience the energy of Dreamforce ’15 with access to four days of:

● Dreamforce show floor, including our SMB Zone
● The DevZone, including an IoT showcase
● Product keynotes

Additionally, Salesforce for Startups will be onsite to help you navigate Dreamforce ’15 so you can make the most of your experience.

Register early with code D15SSBLGPST to get a 50% discount.

Register now

Learn more about the Startup Summit:

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