The Best of Dreamforce ‘15 is Coming to New York City!

By Marissa Kraines

Nov 9, 2015 · 7 min read

You’ve all read the recaps, heard the buzz, and seen the content online, but it doesn’t compare to attending Dreamforce in person. So, we’re bringing all the action, excitement, education, and big announcements to our friends on the East Coast, for FREE! Register for free now and come experience the all-new Salesforce World Tour at the Javits Center in New York City on Wednesday, November 18. Learn firsthand how to sell, service, market, build apps and connect with customers in whole new ways.


From 10:00am-11:30am EST experience an inspirational keynote from Keith Block, Vice Chairman and President, Salesforce, with special guest speakers from MoMA, American Express, and more, as well as a surprise opening act! Get a look at the brand new Wave Analytics Cloud, go in depth with Platform Lightning Apps, and get an overview of Sales, Service, Community, and Marketing during the big keynote.

There will also be a deep dive into product keynotes focusing on Sales Cloud, Service Cloud, Platform, and the Marketing Cloud.


Learn how to go faster with the all-new Salesforce Customer Success Platform. We’ll have a whopping 29 new power breakout sessions for every role and industry. All sessions will be first come first serve.

Don’t miss these top sessions: The Future of Intelligent Selling
Despite the availability of information, research shows that 8 in 10 sales reps are unprepared and fail to create value with buyers. Join the breakout session at 8:30am to learn how the right information in Salesforce can improve how sales and marketing connect with customers, and ultimately grow the business faster.

Sales Cloud: Best Practices and Product Roadmap
Do you have a plan for ensuring success with Sales Cloud? Do you know how your organization can achieve the best results, maximize sales performance, and ensure widespread adoption? In this session, we’ll walk you through the critical steps and best practices sales organizations should follow.

Marketing Cloud: The Dawn of the Digital Marketer
The dawn of the digital marketer is upon us — a new era of communication and connectivity. Join us and learn how customers like McDonald’s, HauteLook, Mattel, Room & Board, and ALEX AND ANI are cultivating 1-to-1 customer experiences across Sales, Service, Community, Analytics, Platforms, Apps, and the Internet of Things.

Keynote: The Future of Financial Services
The financial services industry has moved from defense to offense. Leaders are clear the industry has to disrupt itself or be disrupted. Join Simon Mulcahy, GM of Financial Services at Salesforce to hear and see what Salesforce is building specifically for Financial Services. You’ll hear from Geoffrey Moore, best selling author of Crossing The Chasm, and Jackie Uhi, Managing Director at Barclays, on the trends and the technology that is re-inventing customer and employee experiences in financial services.

Make Service the Heart of Your Company with Service Cloud
Customers expect an effortless service experience whether they’re talking to sales representatives, receiving marketing offers or talking to a field service technician at their house. Join Service Cloud to see how you can provide service to customers on their terms, and arm your employees with the tools they need to provide smarter and faster support.

Customer Success Expo

Come explore the world’s largest ecosystem of leading cloud solutions. Check out live demos, over 50 cloud partners, and unlimited ways to transform your business. Visit the Customer Success Expo to interact with Salesforce products firsthand and hear how customers are succeeding with Salesforce. We’ll have 48 Salesforce demo stations with brand new live demos.

Product Showcase
Stop by the Product Showcase to check out interactive demos of easy-to-integrate solutions from Salesforce product teams and our innovative partners. The Salesforce Product Showcase is the place to get your hands on all products and solutions. Learn more about all of our products, including the new products just announced at Dreamforce: Lightning Experience, SalesforceIQ, and IOT Cloud powered by Thunder.

Industry Showcase
The Salesforce Platform speaks your industry’s language. There is a massive shift towards deeper customer engagement in every industry. Visit the Industry Showcase in the Cloud Expo to see how leaders in your industry are using cloud, social, mobile and data science to connect with customers in a whole new way. Complementing our core Cloud products, see how Industries at Salesforce are addressing the needs of Financial Services –be sure to stop by Barclay’s Client Experience and go behind the scenes and see how Barclay’s and leading Salesforce partners in financial services are transforming engagement.

Trailhead Base Camp
We’re bringing the Dreamforce magic and experience of Trailhead, along with the learning, community, and networking to the NYC World Tour! Grab your very own Astro doll to take home!

As always, there will be a ton of content for admins, by admins, with plenty of opportunities to connect with fellow Salesforce customer admins. Stumped on the best way to Set up Salesforce for your company? There is an Ask-the-Expert booth for that, as well as five other booths staffed by community members. Trailhead Base Camp for Admins will also have a full day of killer customer presentations in the Admin Theater, the chance to deep dive with a one-on-one Career or Community Consultation, and a photo booth that will send you right over the edge!

Want more admin content? There will be a breakout session for Salesforce Admins presented by the one & only Mary Scotton! If you are trying to figure out how to implement some of the cool new stuff that Salesforce has turned on lately, Mary will show you exactly how to flip the switch.

Success Services
Join Success Services at the Customer Success Expo to get tips, tricks, and expert help around making the most out of your Salesforce investment. We’ll be bringing back some of our customer favorite experiences such as our interactive Circles of Success discussions and our Success Theater presentations. We’ll also bring with us a couple of new, exciting experiences that will help you dive deeper around top business challenges:

  • Success Theater — These 20 minute presentations (with 10 minute QA at the end) will definitely help you gain some insight on some of our hottest topics! Located in the Success Zone
  • Circles of Success — Back by popular demand, our high energy, interactive Circles of Success discussion give you the chance to hear how your peers and Salesforce experts approach some of the top business challenges they are facing today. Located in 3D01 (enter from the Success Zone).
  • *NEW* Success Workshops — New to the World Tours, our Success Workshops give participants the hands-on, how-to experience with Salesforce experts and peers to learn best practices and gain expertise around top business challenges! Located in the Product Showcase.
  • *NEW* Success Services Product Pods — Have a question around a product? Want to talk to an expert? Come by the Success Services Product Pods to get expert help around some of our top service offerings. Located in the Success Zone.

Click here to see a full schedule of our topics and sessions!

Small Business Area
Network and get caffeinated with at the Small Business area, to learn more about what small businesses can achieve with Salesforce!

Foundation Activities

Get to know Project Sunshine, a New York City based non-profit, and long time Foundation partner that provides free educational, recreational, and social programs to children and families living with medical challenges. Spread the holiday spirit by giving back. Join Salesforce Foundation and Project Sunshine in the Customer Success Expo at 12:00 pm, after the main Keynote, to assemble 1,500 holiday-themed craft kits for hospitalized children.

Mobile App

Salesforce has an all-new events app for iOS and Android at the NYC Salesforce World Tour. We’ve used the Salesforce1 Platform to build an app that will help attendees navigate the event without taking away from what really counts, the education and fun. The app includes a handy conference schedule and map to help you find the right sessions and activities for you. Be sure to opt-in to SMS messaging during registration, or text NYC to 56237 to get major announcements and updates throughout the event.



Join thousands of your friends and colleagues at the Salesforce World Tour for power breakout sessions for every role, special onsite surprises, and a Customer Success Expo with hundreds of demos and product experts. The keys to customer success await you in New York.

Full New York Salesforce World Tour Schedule

8:00am — 6:00pm Registration & Customer Success Expo * Customer Success Expo will be closed during the keynote
8:30am — 9:10am Breakout Sessions
9:45am — 10:00am Pre-Show with Peter Coffee, VP of Strategic Research, Salesforce
10:00am — 11:30am Keynote with Keith Block, Vice Chairman and President, Salesforce, and special guest speakers
11:30am — 1:00pm Lunch in the Customer Success Expo
1:00pm — 4:40pm Breakout Sessions
4:40pm — 6:00pm Networking Reception in the Customer Success Expo

Dreamforce & Salesforce Events

Four days of innovation, fun, and giving back


Written by

Connect to Your Customers in a Whole New Way

Dreamforce & Salesforce Events

Four days of innovation, fun, and giving back

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