5 Best reasons to use Instagram for your Business

Instagram for business is in buzz today. But as a brand before directly jumping on Instagram, it is also important to understand Why Instagram for your business

apurva maniar
Dreamsnama
3 min readMay 14, 2021

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Photo by Callie Morgan on Unsplash

It’s clear that brands are investing in Instagram, with more than 25 million Instagram company accounts and more than $7 billion spent on Instagram ads last year. Others, on the other hand, sit on the sidelines for a variety of reasons, one of which is that they falsely feel they have nothing to say.

This couldn’t be more untrue.

There’s a spot for you on Instagram, whether you’re a trendy B2C company or a conventional B2B company. Don’t slip into the pit of believing that your company has nothing visually appealing to share. There’s a lot you can share on Instagram with a little imagination and strategic planning.

Here are the five reasons you should use Instagram as a business, no matter which industry you belong to:

1. Customers want it

Customers will use Instagram to find you. They could look for you by name or using hashtags related to your company or venue. In any case, not being able to locate you is a frustrating experience.

Even if you don’t want to be too involved on Instagram, it’s a good idea to set up an account with your company name, contact details, and a few posts to highlight your brand. In any case, you don’t want their quest to come up empty — or worse, direct them to a rival.

2. it’s a Trust Signal for your customer

Having an Instagram account — especially a checked Instagram account — is yet another indication that your company is trustworthy, genuine, and transparent.

If you just do business online, getting another social media site where your customers can learn more about you is extremely beneficial.

3. The best way to connect to your audience

Having an Instagram account for your business makes it really easy to connect and direct contact with your consumers. You can talk to them and engage with them. It enables you to understand what they think about your brand as well as what more they expect from you.

4. Networking

Instagram can also be used for networking.

You can communicate with other like-minded businesses or individuals by liking, commenting, and sending messages, and you can build a relationship with them over time through meaningful interactions. You’ll have already laid a foundation on Instagram if you ever want to reach out to them in person or run into them at a function.

5. Point Back to Your Site

It’s not just products that you can promote on Instagram; it’s also white papers, infographics, blog posts, and any other material you publish on your website. Instagram is yet another social media platform from which you can push traffic back to your website.

You can also share directly to Facebook or Twitter from Instagram, or use a social dashboard to post the same message to several social media platforms with a few clicks.

Photo by Alexander Shatov on Unsplash

These are the 5 strong and very important aspects that can affect your business and change the way you do your business drastically. Being on Instagram helps you to build your brand personality as a young, youthful. It is a very cost-effective way that can directly help you to connect with your audience with great content. You can get this great personalized content through DreamsNama.

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