6 Simple ways to build a Personal Brand
Inspiring Individuals to become a brand.
We know many famous brands like Apple, Google, Amazon, etc. What makes them a brand? Is it the Idea? Website? Logo? Design? People? Well, all of these are definitely some of the important stakeholders but I feel Process is something that defines and builds a brand. The strategy they use consistently to achieve their vision is what makes them a brand.
Can you become a Brand? Yes, you heard it right I am asking a question to you that do you think that You or any individual can become a Brand? Well, if you ask me I think you can and How? I will explain it to you through a model which will definitely help you realize that Yes you or any individual can become a brand.
The Six Thinking Hats model presented by Edward de Bono in 1986 helps us understand the process and uncover the ideas that were overlooked. This model will help us understand the process we should follow to become a brand.
- Green Hat -Ideas
Who am I? Ask this question to yourself. As Green Hat speaks about the ideas that will initiate the process of making you a brand. Start identifying & analysing the skills that can stand you out from the crowd. It can be anything, a hobby like dancing or a skill like teaching. Once you identify it you know where you need to focus more and let these qualities help you build yourself into a brand.
2. Red Hat -Emotions
Red Hat will describe the emotions linked to your skills or qualities. For example, if you like teaching, the emotion would be caring and selflessly imparting knowledge to students or anyone who is in need of the knowledge. Emotions help you embrace your qualities, it describes your identity and adds value to your vision of becoming a brand.
3. White Hat-Facts
Now we have decided on the idea and emotions linked towards your goal, the White hat will talk about the Facts. These facts will talk about you and your skills, and help you build trust amongst the audience. Facts & data will help you analyse the latest trends linked to your skillset. For example, if you are an influencer you will see for latest social media trends that will improve the engagement with your audience. So always keep yourself updated with facts and the latest trends.
4. Yellow Hat- Benefits
The Yellow Hat shows the benefits of your skills & how it will add value to you & to your audience. This will let your audience know about your motive and they will start connecting with you accordingly.
5. Blue Hat -Planning
So now let’s wear the Blue Hat that will explain the Planning of your vision. Design a weekly scheduler and plan your daily tasks. Give yourself a score after every week and check what needs to be improved and what have you achieved as per the scheduler. For example, if you are a music artist who has planned to start his/her own YouTube channel then list down everything that will be required for your first video and work according to your weekly plan. I am sure the consistent efforts will reap benefits.
6. Black Hat -Cautious
Now you have everything ready in your place that will achieve your goal. Always keep in mind the final hat which is the Black Hat that provides judgment and tells you to remain cautious throughout the journey. Be prepared for failures because as I told you it is the process and journey that makes an individual a brand. So, Never Give Up! Keep learning from your experiences which will help you grow consistently. Cheers!
To conclude I would say that with consistent efforts anyone can become a brand whether it’s a company or any individual. What defines them is the experience they gain and the process they follow to achieve their dreams.
I hope you are motivated enough to start your own Brand journey and All the best for the same. Remember the process and if you are looking for a platform for creating your own brand story then Visit our Website.
