What’s your Startup’s Manifesto?

The word “Manifesto” stands for-

Great startups, influential organisations, individuals who move things forward start with a stand. Their manifesto makes the difference and sets them apart from the rest.

Let’s us flip the pages of some of the greatest, bravest and coolest Manifestos of all time-

Apple: Here’s to the Crazy Ones

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.
The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them.
About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?
While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

Google: Ten Things We Know To Be True

Focus on the user and all else will follow.
It’s best to do one thing really, really well.
Fast is better than slow.
Democracy on the web works.
You don’t need to be at your desk to need an answer.
You can make money without doing evil.
There’s always more information out there.
The need for information crosses all borders.
You can be serious without a suit.
Great just isn’t good enough.

Agile Software Development

Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
That is, while there is value in the items on the right, we value the items on the left more.

Martin Luther King: I Have a Dream

“I have a dream that one day this nation will rise up and live out the true meaning of its creed: ‘We hold these truths to be self-evident, that all men are created equal.’”
“I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character.”
“I have a dream that one day on the red hills of Georgia the sons of former slaves and the sons of former slave owners will be able to sit down together at a table of brotherhood.”
“With this faith we will be able to work together, to pray together, to struggle together, to go to jail together, to stand up for freedom together, knowing that we will be free one day.”
“Now is the time to lift our nation from the quicksand of racial injustice to the solid rock of brotherhood. Now is the time to make justice a reality for all of God’s children.”

John F Kennedy: Man on the Moon

“…These are extraordinary times. And we face an extraordinary challenge. Our strength as well as our convictions have imposed upon this nation the role of leader in freedom’s cause.
No role in history could be more difficult or more important. We stand for freedom.
That is our conviction for ourselves–that is our only commitment to others. No friend, no neutral and no adversary should think otherwise. We are not against any man–or any nation–or any system–except as it is hostile to freedom. Nor am I here to present a new military doctrine, bearing any one name or aimed at any one area. I am here to promote the freedom doctrine.”
“…I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth. No single space project in this period will be more impressive to mankind, or more important for the long-range exploration of space; and none will be so difficult or expensive to accomplish.”

The Cheap Art Manifesto

PEOPLE have been THINKING too long that ART is a PRIVILEGE of the MUSEUMS and the RICH. ART IS NOT BUSINESS!
It does not belong to banks and fancy investors
ART IS FOOD. You can’t EAT it BUT it FEEDS you.
ART has to be CHEAP and available to EVERYBODY.
It needs to be EVERYWHERE because it is the INSIDE of the WORLD.
Art was up sleepers!
Art is like green trees!
Art is like white clouds in blue sky!

The Open Cloud Computing Manifesto

1. User centric systems enrich the lives of individuals, education, communication, collaboration, business, entertainment and society as a whole; the end user is the primary stakeholder in cloud computing.
2. Philanthropic initiatives don’t work!
3. Openness of standards, systems and software empowers and protects users; existing standards should be adopted where possible for the benefit of all stakeholders.
4. Transparency fosters trust and accountability; decisions should be open to public collaboration and scrutiny and never be made “behind closed doors”.
5. Interoperability ensures effectiveness of cloud computing as a public resource; systems must be interoperable over a minimal set of community defined standards and vendor lock-in must be avoided.
6. Representation of all stakeholders is essential; interoperability and standards efforts should not be dominated by vendor(s).
7. Discrimination against any party for any reason is unacceptable; barriers to entry must be minimised.
8. Evolution is an ongoing process in an immature market; standards may take some time to develop and coalesce but activities should be coordinated and collaborative.
9. Balance of commercial and consumer interests is paramount; if in doubt consumer interests prevail.
10. Security is fundamental, not optional.

Nike: Not Without a Fight

Come all challengers from all four corners
Those who covet our crown
Those who have written us off
will feel our wrath
in every bone-crunching tackle
with every deft pass and harrying run
with every kick, scrum and line-out
A constant thorn in your side
for if you want what is ours
Be warned
Not without a fight.

A Design Education Manifesto


Helen Macdonald: We Are the Optimists

We are the Optimists!
We…Use a Wide-Angle Lens
Seek Opportunities
Choose a Sphere
Look for the Sun
Do Stuff
Have Helium Balloons
Are Universal Connectors
Learn from Every Experience

Rob Walling: The Micropreneur Manifesto

It’s Much Harder Than It Looks.
There is Power in Working Alone.
Focus on Your Strengths.
Freelancing is Dangerous.
Seek Leverage.
Stay Away from “Moonshot” Ideas.
Product Last. Market First.
Charge for Your Product.
Passion Isn’t All it’s Cracked Up to Be.
The Pressure of Freedom.
Become a Black Belt Internet Marketer.
Think Human Automation.
The More You Do in Public, the Faster Things Will Move.
Failure is an Option.
 Live Like a Pauper, Treat Your Business Like a King.
Reject Growth.

Stanford Design School: Napkin Manifesto

Image Courtesy

Simple Shoes Manifesto

Joseph Jaffe: The Customer Service Manifesto

Customer service doesn’t end at 5pm on Friday.
Move from ‘everything communicates’ to ‘everyone communicates’.
All customers are equal, but some are more equal than others.
Customer service is not only about solving problems.
Customer service lives ‘in the now’.
Customer service can be a revenue generator.
Customer service lives in the public domain.
Customer service needs a memory.
Customer service needs to be proactive and anticipatory.
Customer service is alive



The Pirate Press: No Google Manifesto

Seth Godin: The Linchpin Manifesto

Holstee: This is Your Life

Hugh Macleod: Ignore Everyday

Zappos: Core Values Frog!

Deliver Wow Through Service
Embrace and Drive Change
Create Fun and a Little Weirdness
Be Adventurous, Creative and Open-Minded
Pursue Growth and Learning
Build Open and Honest Relationships with Communication
Build a Positive Team and Family Spirit
Do More with Less
Be Passionate and Determined
Be Humble

Council of Fashion Designers of America: Design Manifesto

Mike Markkula: The Apple Marketing Philosophy

37 Signals manifesto

Thank You Note

We have not scurried through the internet to find these inspiring manifestos. Few were known to us, some dear to our hearts and many of them we have collected from http://www.1000manifestos.com/.

A manifesto can be right or wrong. Doesn’t matter as long as it has a soul in sync with your dream and drives you.

What is your manifesto?

We will love to know your story.