How to use the Business Model Canvas for Communication

The Business Model Canvas is a simple tool to create, analyze and optimize business models. It’ easy to grasp and understand. If you don’t know it yet, learn about it in this video course.

But to harness its real power, you need to be familar with the methods surrounding the canvas and how you apply them in practice. In this series of articles I want to show you a few of these methods and how we apply them in the real world.

Communicating the business model is essential in all projects we do. If the team does not know or understand the business model, they can’t make smart decisions. In addition, a team needs to communicate the business model to outsiders constantly — be it the CEO, strategic partners or an investor. Everyone has to know where the ship is headed in order to actively participate in reaching the goal.

The old way

The old way of communicating the business model was simply not to communicate it. It was not meant to be communicated. Not long ago the business model was seen as something that only a chosen few had to know and understand. It consisted mostly of a 100 pages document that was…